Billy Pittard used to make networks look good. Now he’s trying to make algebra fun.A former partner the defunct design shop Pittard Sullivan, Mr. Pittard is producing and creating interactive, educational DVDs, including a 99-episode series on algebra designed to…
| Litigation | New Efforts Seen as Unlikely for Now
By Ira TeinowitzAdvertising Age The pace of change occurring in household technology is far faster than many understand, according to presentations at the American Advertising Federation conference, held earlier this month in Nashville, Tenn. The conference, which brought 1,200 attendees…
Pittard Sullivan Was Once Synonymous With Broadcast Design
| Advertising | Unnamed Buyer Gets ITV, DVR Exposure in 7-Figure Deal
By Wayne KarrfaltSpecial to TelevisionWeek ABC was a network desperate for hit a year ago, when Mike Benson and Marla Provencio began promoting a new prime-time Sunday night “dramedy” set on an idealized suburban street called Wisteria Lane. ABC’s top…
By Libby SlateSpecial to TelevisionWeek Larry Jones, president of TV Land and Nick at Nite, thought he had the promotional campaign set for “Chasing Farrah,” an up-close-and-personal look at “Charlie’s Angels” icon Farrah Fawcett that was to premiere March 23…
| Broadband | Jackson Trial Climax Breaks Viewership Records
As the number of high-definition television sets sold has risen during the past year, so has the amount of prime-time broadcast content produced in Dolby Digital 5.1, the audio counterpart to HD pictures. More than 50 prime-time shows are now…
In the 1990s he was the CEO who oversaw the transformation of Movietime into E! Entertainment Television. It was on his watch that “Talk Soup” and the “E! True Hollywood Story” were created and Howard Stern’s radio show joined the…