Returning ‘Affair’ Flat With Year-Ago
| Syndication | Strip Debut Down From Lead-In
In Depth
Backlash Against the Backlash
When Dave Wirtschafter graduated college his parents got him a subscription to The New Yorker magazine, and he has kept it up ever since. He has always considered it one of the most prestigious magazines in the world and a…
Fox Reality Post Goes to Boden
| Cable | Game Show Veteran to Head Programming for New Net
Business Booming for Reality Reps
Like TV Networks, Agencies Now Take Genre Seriously
‘Actress’ Figures at Issue
| Cable | Showtime, Nielsen Numbers Gulf a Matter of Method
Vignettes Lure Sales Over to TV
Sales reps at KDUH-TV in Scottsbluff, Neb., had a hard time luring some radio advertisers over to TV until they presented a summer tourism package for the 2004 season.For small-business advertisers in this part of the 196th-ranked Cheyenne, Wyo.-Scottsbluff designated…
Stewart Show to Sell Its Own Ads
| Syndication | MSO to Handle All Spots for Strip
Success Story: Psychics a Hit for Court TV
Court TV recently used a crystal ball to predict the future of some of its affiliate partners and reinforce its forensics brand, as well as promote a TV series.The New York-based cable network’s promotional event Psych-Out brought real-life psychics to…
Tough Stance for New NCTA Chief
| Associations | McSlarrow Confident Cable’s Case Will Be Heard
Cable Tops Broadcast for Another Quarter
Turner’s Wakshlag Predicts Broadcast Nets Will Never Again Hold HH Sweeps Dominance