In response to Tuesday night’s episode of the music competition series “American Idol,” which aired with an incorrect phone number for audience voting, Fox has decided to run a live one-hour episode Wednesday to allow for a revote.Typically, after the…
Animal Planet’s computer-animated special “Dragons: A Fantasy Made Real” was the network’s most-watched program ever, drawing more than 3 million viewers Sunday. The show drew a 2 household rating and a making-of special, “Dragons: The Magic Behind the Scenes,” which…
A new survey by the Association of National Advertisers found that 63 percent of marketers have participated in branded entertainment projects during the past year. The survey was released Wednesday during the ANA’s annual Television Advertising Forum in New York….
Nickelodeon’s “Dora the Explorer” drew huge ratings with an episode in which Dora’s twin sisters were born. The episode, which premiered on Monday, was the highest-rated Nick Jr. telecast in its time slot in almost three years, drawing a 10.8…
Tom Gutteridge, CEO of FremantleMedia North America, which produces “American Idol” and “The Price Is Right,” abruptly resigned late Tuesday. He said he has decided to return to his native United Kingdom for personal reasons, and that he will continue…
The first full week of national syndicated ratings after the February sweeps was nothing if not predictable–with an abundance of first-run repeats and a lack of promotion from stations, ratings were down week to week.For the week ended Mar. 13,…
For the week ended March 20, Fox was the top network in the adults 18 to 49 demographic, while CBS came out No. 1 in total viewers.The top-rated show in both adults 18 to 49 and total viewers was Fox’s…
Litton Entertainment announced Tuesday Michael Weiden is joining the company as executive VP of media sales. Mr. Weiden had been executive director of advertising sales at SíTV. He will work out of Litton’s New York offices.
Despite the proliferation of new media technologies, television still reaches more adults than any other advertising medium. According to a study conducted by Roper Public Affairs & Media and sponsored by marketing company The MediaCenter, TV reaches 94 percent of…
SBC Communications, the telecommunications company that has committed billions to building a fiber-based video service that can be delivered through telephone lines, on Tuesday announced a number of executive appointments to help with the video initiative, called Project Lightspeed.Among the…