CBS Presents 3 Reality Projects
| Network | New Shows for Next Season Include Gilbert’s ‘Reunion’
In Depth
Poll: Branding Fleeces Buyers
By Abbey KlaassenAdvertising Age Amid a fierce and ongoing struggle between networks and producers over who should get the cash from branded entertainment deals comes the troubling news that marketers already feel they’re being fleeced.Seventy-nine percent of major marketers polled…
Radio Star Joyner to Do TV His Way
| Syndication | Indie Will Distribute Himself
Agent Profile: Chris Coelen
Starting his career in television as a news producer for Fox Entertainment News dovetailed well with Chris Coelen’s current gig as alternative television chief at United Talent Agency.While at Fox, Mr. Coelen helped put together news packages on the business…
Returning ‘Affair’ Flat With Year-Ago
| Syndication | Strip Debut Down From Lead-In
Backlash Against the Backlash
When Dave Wirtschafter graduated college his parents got him a subscription to The New Yorker magazine, and he has kept it up ever since. He has always considered it one of the most prestigious magazines in the world and a…
Fox Reality Post Goes to Boden
| Cable | Game Show Veteran to Head Programming for New Net
Business Booming for Reality Reps
Like TV Networks, Agencies Now Take Genre Seriously
‘Actress’ Figures at Issue
| Cable | Showtime, Nielsen Numbers Gulf a Matter of Method
Vignettes Lure Sales Over to TV
Sales reps at KDUH-TV in Scottsbluff, Neb., had a hard time luring some radio advertisers over to TV until they presented a summer tourism package for the 2004 season.For small-business advertisers in this part of the 196th-ranked Cheyenne, Wyo.-Scottsbluff designated…