On-Campus Viewing High in Nielsen Test
| Research | Second-Home Results Analyzed
In Depth
Shows Crave Juice From On-Air Promos
| Upfront Navigator | Network Commitment Viewed as Vital to Success
Comcast Accord Gives TiVo a Lift
| Cable | DVR Maker to Build Custom Service for Industry Leader
SNTA on the Road: Content a Factor in Syndie Choices
Less-Controversial Shows Desirable
First-Season Strips Sweep Up
| Syndication | February Numbers Show Declines for Veteran Newsmags
ESPN and ABC Sports Woo Clients With ROO
Goal-Based Return on Objective Offers Advantages Traditional Measures Can’t Match
Success Story: The Grass is Greener in Spokane
ABC affiliate KXLY-TV in Spokane, Wash., received more than 200 entries from viewers in its designated market area who contended they had the “Ugliest Yard” and wanted a chance to win an extreme yard makeover, including $5,000 in landscaping and…
The Kids Aren’t Alright
In NBC’s new reality series “The Contender,” each episode climaxes with an intense boxing match between two men who by fight time are highly motivated to win. It’s not just the million-dollar prize they are competing for but also the…
Stevens Touts Tiers to Avert Cable Rules
| Regulation | Content Would Determine Groups
The Ups and Downs of Cable Ratings
Executives in Syndication, Cable Study Viewership Figures and Spar Over How They Should Be Interpreted