Logo

In Depth

NBCU Series Development Split Between Two Teams

Just days before its March development meetings, NBC announced it is shaking up its series development department in a way that just a few years ago would have been unthinkable-by creating separate teams for in-house and outside production. In the…

On-Campus Viewing High in Nielsen Test

| Research | Second-Home Results Analyzed

Shows Crave Juice From On-Air Promos

| Upfront Navigator | Network Commitment Viewed as Vital to Success

Comcast Accord Gives TiVo a Lift

| Cable | DVR Maker to Build Custom Service for Industry Leader

SNTA on the Road: Content a Factor in Syndie Choices

Less-Controversial Shows Desirable

First-Season Strips Sweep Up

| Syndication | February Numbers Show Declines for Veteran Newsmags

ESPN and ABC Sports Woo Clients With ROO

Goal-Based Return on Objective Offers Advantages Traditional Measures Can’t Match

Success Story: The Grass is Greener in Spokane

ABC affiliate KXLY-TV in Spokane, Wash., received more than 200 entries from viewers in its designated market area who contended they had the “Ugliest Yard” and wanted a chance to win an extreme yard makeover, including $5,000 in landscaping and…

NBC Builds Creative Team for ‘9/11’ Miniseries

NBC has added consultants to the creative team behind its planned miniseries chronicling the Sept. 11, 2001, terrorist attacks. The network has added consultants and authors Peter Lance (“1,000 Years for Revenge: International Terrorism and the FBI-the Untold Story.”) and…

Q TV Network Makes Bid on Pride Vision TV

Q Television Network said Friday it has made an offer to purchase Pride Vision TV. Both networks serve the gay, lesbian, bisexual and transgender market. “By acquiring Pride Vision, Q would be able to cut its expenses down on all…