By Jeanine Poggi Advertising Age TV’s costliest shows this season are the ones that have a preponderance of live viewership. Football continues to dominate as the most expensive programming for advertisers, with NBC’s “Sunday Night Football” and CBS’ “Thursday Night…
By Ryan Beene Advertising Age Several major auto brands will boost their marketing budgets next year to support busy model-launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York this week. Audi, Chevrolet and…
By Jack Neff Advertising Age Sept. 19, 2014 Procter & Gamble Co. has pulled the plug on planned “on-field” activities around a breast-cancer awareness promotion with the NFL in the wake of the domestic-violence controversy swirling around the league, the…
Press release from TiVo, Sept. 18, 2014: TiVo Inc., a global leader in the advanced television entertainment market, announced the results of its 2014 Fall TV Survey. CBS’s NCIS: New Orleans is the new drama series viewers are most looking…
By E.J. Schultz Advertising Age Anheuser-Busch InBev, one of the NFL’s largest advertisers and sponsors, has broken its silence on the league’s recent troubles in a stern statement that appears to put the NFL on notice. “We are disappointed and…
By Jeanine Poggi Advertising Age CBS Chairman-CEO Les Moonves said ad buyers in this year’s upfront committed to spend 4% to 5% fewer dollars than they did in the negotiating season last year. But “pricing was fine,” said Mr. Moonves,…
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Press release from Miss America and Dick Clark Productions: SANTA MONICA, CA (September 8, 2014) – dick clark productions and the Miss America Organization announced today that they are partnering to capitalize on the potential of the legendary Miss America…
Press release from CBS, Sept. 8, 2014: The CBS Television Network announced today that James Corden will be the new host of THE LATE LATE SHOW. Corden – a multi-faceted performer, host, writer and producer with accomplishments that span television,…
Press release from CBS News, Sept. 5, 2014: Bruce Morton, an award-winning political correspondent for CBS News who also covered the Vietnam War and the space program, died today (5) at his home in Washington, D.C., after a battle with…