Debate Viewership Up 34% Over 2000
| Ratings | NBC Attracts Biggest Audience
In Depth
Dodge Revs Up Launch Night
| Advertising | Automaker First to Sign for FX’s Total Prime-Time Package
ATAS Eyes Promoting Emmys
In Wake of Low Ratings on ABC, Group Mulls Supplementing Network Efforts
Gigs
ROLESMelissa Etheridge and Salma Hayek will star in two separate shows for ABC. Ms. Etheridge will play a lesbian rocker-turned-music teacher in a comedy pilot for 20th Century Fox Television and Brad Grey Television. Linda Wallem is writing the script…
Carney Steps Up at Sony Ad Sales
| Advertising | Argentino Will Direct New Initiative for Studio
‘Insider’ Tops Freshman Strips; ‘CSI’ Opens to Huge Numbers
| Syndication | ‘Jane Pauley’ Improves Despite Time-Slot Downgrades
Veteran Shows Push Best Q3 Ever
| Ratings | USA, FX, A&E Winners in Cable Battle
Ads on VOD Seen as Counter to Skipping
Big Money Expected as Early as Next Year
Discovery Delays Big HD Project
| Cable | $65M ‘Atlas’ Epic Held Until Late 2005 to Tweak Content
CNN’s Silver Anniversary
| Advertising | News Net Seeking Sponsors for Plethora of Special Events