ESPYs Honor Heroes
Cable Net’s Audience Votes Which Sports Figures Get Awards
In Depth
For ESPN, It’s Miller Time To The Tune of $40 Million
Sports and beer go together, and that’s why Miller Brewing Co. leapt at the chance to advertise on ESPN when the network ended its beer exclusivity deal with Anheuser-Busch in 1994. Today Miller spends close to $40 million a year…
Politics Show on Viacom Agenda
| News | UPN Stations to Air ‘Make It Count’ for Nine-Week Run
MGM Cash Bid Sparkles
| Finance | Time Warner Seen as Lead Suitor in Competition for Assets
Discovery Rolls Out VOD
Content Includes Billboards, Baked Ads as Interest Is Tested
Through The Years: Innovation Brings Success
By Lee Alan Hill 1979 ESPN launches Sept. 7 at 7 p.m. (ET) with the premiere of “SportsCenter.” It is available in 1.4 million homes and other venues. 1980 ESPN introduces the electronic cut-in format during its coverage of the…
CBS, TV Land Team for Stunt
| Marketing | Season Launch Will Include Vintage Show Premieres
Dissecting the DSL Sub Rate
Business Customers, Churn, Other Factors Must Be Considered
What’s in a Name? Punny You Should Ask
By Lee Alan Hill ESPN sportscaster Chris Berman has made a name for himself by making up names for others. Mr. Berman said he began concocting his sometimes-clever, always-silly puns, based mainly on the names of baseball and football players,…
Celebrating a Giving Spirit
V Foundation Has Special Place in ESPN’s Philanthropy