Dodge Making a Mark in Football
| Cable | Postgame Show Part of Turner Deal
In Depth
Hispanic Youth: A Bilingual Quandary
Young Viewers Elusive, but English-Language Nets Make Strides
Covering the Bases
New Digital Center Positions ESPN for Multimedia Future
Drinks, Autos Fueling ESPN
Automotive Brands, Beverages Top List of ESPN Advertisers
‘Idol,’ Coke Top Placement Tallies
| Advertising | Nielsen Unveils Place*Views Data
Creative Emmys Take Their Time
| Awards | Arts Event Promises to Be Lengthy but Fast-Paced
Living to Serve the Sports Fan
There are lots of places to watch sports, but as it celebrates its 25th anniversary Sept. 7, ESPN has connected with sports fans like no one else. The company’s core network is riding a streak of 10 consecutive quarters of…
On the Road to Measuring Placement
A New Way to Size Up Brand Mentions and a Different Kind of Product Integration Company Point to Future
Love of Sports Leads to ESPN
Shapiro Moving Net Forward Into Original Programs
Summing Up Their Tastes
By Jennifer PendletonSpecial to TelevisionWeek They tuned in last season in large numbers to Fox’s “American Idol” and the animated classic “The Simpsons.” They also responded to the call of UPN’s raucous “WWE SmackDown!” And soap operas? Yes, they love…