NBC and its sibling broadcast and cable networks weren’t the only ones radiating with the Olympics ratings halo last month. In fact, the late newscasts at 13 of the 14 NBC-owned stations saw ratings increases ranging from 8 percent to…
Olympics Fuel Premieres
| Syndication | Pursell Takes PR Position
| News | Bush Speech Delivers Net’s Best ’04 Numbers; NBC No. 2
| Ratings | Firm Tearing Down Old System in N.Y.
| Studios | Warner Bros. Workshop Administrators to Publish Guide
While Other Nets Search for Young Male Demos, ESPN Thrives on Them
Jane Pauley’s much-anticipated foray into the daytime talk universe debuted to disappointing numbers last week, especially considering the amount of time and effort NBC Universal spent to promote the show during the Olympics. But insiders said attempts to haul “The…
Cable Net’s Audience Votes Which Sports Figures Get Awards
Sports and beer go together, and that’s why Miller Brewing Co. leapt at the chance to advertise on ESPN when the network ended its beer exclusivity deal with Anheuser-Busch in 1994. Today Miller spends close to $40 million a year…