“Milk it for every last drop” is probably too mild a phrase to describe how distributor Bill Schwartz approaches a television property. The CEO of Schwartz & Co. specializes in rooting out low-value documentary material-such as concerts by stand-up comedians…
ROLESGeorge Eads (“CSI”) will play Evel Knievel in TNT’s original movie about the daredevil. Mel Gibson and Bruce Davey will executive produce. Jason Horwitch wrote the screenplay based on the book “Evel Incarnate: The Life & Legend of Evel Knievel”…
In an effort to improve advertising sales, ESPN2 is moving beyond traditional demographics to more deeply identify its viewers with what it calls a “psychographic-affinity” sales pitch.Psychographics aren’t new. Since the 1950s advertisers have used the concept to go beyond…
Selling TV advertising should be a breeze in a major metropolitan area with a high annual household income and a young-skewing demographic. But when the designated market area has low television viewing habits, account executives need to be on top…
ABC is hoping to see the first fruits of its partnership with media buying agency MindShare this summer. ABC Entertainment President Susan Lyne said the network is considering two scripted dramas to be programmed in the summer, one of which…
“The Sopranos” teaches us many things: That it’s bad to lose your temper and kill somebody. That food is life, and though carbs may be fattening and in disrepute right now, they are also delicious. And that where the federal…
Minnesotans love their sports, and hockey takes the cake, icing included. That’s one reason Comcast created its own half-hour local magazine show, “Call of the Wild,” which focuses on local NHL team the Wild’s game highlights and interviews with players….
Beleaguered cable operator Adelphia Communications on Feb. 25 laid out its plans to emerge from federal bankruptcy protection. Company executives hope to complete the process by year-end and announced that the company received $8.8 billion in bank financing to help…
ABC Cable Networks Group topper Anne Sweeney turned her attention to the marketing department of ABC Family Channel last week in her latest move toward overhauling the network. Ms. Sweeney integrated the marketing duties for the channel into the network…
Consider the irony in this picture, which appeared on MSNBC.com last week with links to stories about the same-sex marriage ceremonies being performed in San Francisco. The couple, shown on the steps of San Francisco’s City Hall after exchanging marriage…