By Brian SteinbergAdvertising Age Blink while watching suburban-themed sitcom "Suburgatory" on ABC Wednesday night and you might just miss it: Kooky character Sheila Shay will burst out from the show’s confines and jump right into a commercial for Lowe’s. It’s…
In the October NewsPro we also salute Environmental Journalists as drought and destruction sweep the country. Please click here to go to the entire issue.
Press release from Lifetime, Oct. 8, 2012: The Lifetime Original Movie Steel Magnolias, a television adaptation of the iconic play and 1989 film, reached new heights for the network, averaging 6.5 million Total Viewers in its world premiere last night,…
By Brian SteinbergAdvertising Age If you worked for NBCUniversal in its ratings heyday, you might want to consider a job at Univision. The Spanish-language broadcaster, whose CEO, Randy Falco, previously served as second in command at NBCUniversal, has enlisted NBCUniversal’s…
Press release from the National Academy of Television Arts & Sciences, Oct. 4, 2012: The National Academy of Television Arts & Sciences (NATAS) announced the recipients of the 64th Annual Technology & Engineering Emmy® Awards that will take place on…
Press release from NATAS, Oct. 1, 2012: Winners of the 33rd Annual News and Documentary Emmy® Awards were announced tonight by the National Academy of Television Arts & Sciences (NATAS). The News & Documentary Emmy® Awards were presented at a…
By Jeanine PoggiAdvertising Age Is an online viewer just as valuable to advertisers as a TV viewer? Up until now, the answer was no. Nielsen is looking to change that with the introduction today of its Cross-Platform Campaign Ratings, which…
Press release from Debmar-Mercury and FremantleMedia North America: New York and Los Angeles, Sept. 25, 2012 — Family Feud, distributed by Debmar-Mercury and produced by FremantleMedia North America, entered its 14th season with its national Nielsen syndication ranked No. 4…
Press release from ABC News, Sept. 21, 2012: “Good Morning America” co-anchor Robin Roberts underwent a bone marrow transplant Thursday to treat MDS, a bone marrow disorder that affects blood cells production. The transplant was a five-minute procedure in which…
By Brian SteinbergAdvertising Age Less than a year after being named head of digital and cable ad sales at NBCUniversal, Linda Yaccarino has been elevated to supervise all of the company’s ad sales and marketing efforts, including those of its…