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In Depth

BBC America’s First Original Drama, ‘Copper,’ Becomes the Channel’s Highest-Rated Series Premiere Ever

Press release from BBC America: New York — August 21, 2012 — BBC America’s first original scripted series, “Copper,” which premiered on Sunday, August 19, has become the channel’s highest-rated series premiere ever. “Copper” delivered 1.8 million viewers in total…

Wanda Sykes to Host ‘NewNowNext Vote With Wanda Sykes’ Election Specials for Logo

Here’s the press release from Logo: Two Live-To-Tape Specials to Premiere Following the Republican and Democratic National Conventions and Election Day Eve NEW YORK, NY — August 16, 2012 — The past few years have seen tremendous progress for the…

truTV Greenlights ‘Hardcore Pawn: Chicago’

Here’s the full press release from truTV, issued today, Aug. 15, 2012: New Series Marks Expansion of truTV’s Popular ‘Hardcore Pawn’ Franchise truTV’s enormously popular “Hardcore Pawn” franchise is about to expand with an all-new series set in Chicago. The…

GroupM Announces Senior-Level Management Changes

Here’s the press release from GroupM, released today, Aug. 15, 2012: Rob Norman Moves Full-Time to Top Digital Role; Kelly Clark of Maxus Will Lead GroupM NA; Vikram Sakhuja Named CEO of Maxus Global NEW YORK — Senior-level management changes…

ABC Announces the ‘Dancing With the Stars: All-Stars’ Celebrity and Professional Pairings

Here’s the press release from ABC: August 13, 2012 The 13th contestant (“Viewers’ Choice: All-Star”) with His / Her Professional Partner Will Be Announced on “Good Morning America,” August 27 “Dancing with the Stars: All-Stars” Premieres Monday, September 24 “Dancing…

JC Penney Looks to Newspapers in Revamped Marketing Push — Second-Quarter Sales Skid 23%; Retailer Reports $147 Million Loss

By Natalie Zmuda Advertising Age In the wake of bleak second-quarter results, JC Penney says it is shifting its marketing from brand building to business building. During a meeting with analysts to discuss second-quarter results, CEO Ron Johnson detailed the…

NBCU Has Sold $200M in Ad Time for 2014 Winter Olympics — Delayed Telecasts Likely to Continue, Despite Outcry on Twitter

By Brian SteinbergAdvertising Age Early social-media brickbats thrown at NBC Universal over its Summer Olympics broadcast aren’t likely to have a radical effect on the company’s plans for covering the 2014 Winter Olympics in the Russian city of Sochi. The…

OWN: Oprah Winfrey Network Announces Fall Programming Lineup

Press release from OWN, Aug. 2, 2012: OWN: Oprah Winfrey Network announced today new series and returning favorites coming to the network this fall along with three new series for 2013, including “Life with La Toya” a candid look inside…

The Tumultuous Two-Year Reign at General Motors of Marketing Chief Joel Ewanick

By Matthew Creamer and Rupal ParekhAdvertising Age Two weeks ago, Joel Ewanick was sitting through a day of press meetings to introduce an ad campaign for the launch of the Cadillac ATS, General Motors long-in-the-making attempt to take on BMW’s…

Teen Choice Awards 2012 — Complete List of Winners

TV show (sci-fi/fantasy): "The Vampire Diaries"TV actress (sci-fi/fantasy): Nina Dobrev, "The Vampire Diaries"TV actor (sci-fi/fantasy): Ian Somerhalder, "The Vampire Diaries"Male TV scene stealer: Michael Trevino, "The Vampire Diaries"TV Actor (action): Adam Rodriguez, "CSI: Miami"TV drama: "Pretty Little Liars"Summer female TV…