Last week Nielsen Media Research unveiled the Nielsen Product Placement Measurement Service, a syndicated service launching in February that will measure exposure to products and brands mentioned or depicted inside TV programming. That service follows the recent launch of Nielsen…
Under the proposed NCAA Basketball Championship “value exchange program” announced last week, CBS affiliates will give the network 49 nonprime-time commercial spots per week-plus a collective $8 million per year to help defray the $6 billion CBS agreed to pay…
What can you say about someone who was brilliant and talented, brave and intense and funny as hell? That he was a great friend, a great artist and actor and a person who will never get to fulfill the enormous…
ROLESAnanda Lewis (“The Ananda Lewis Show”), Mark Curry (“Hangin’ With Mr. Cooper”), Stephen Baldwin (“Usual Suspects”), Corbin Bernsen (“L.A. Law”), Tracey Gold (“Growing Pains”), Keshia Knight Pulliam (“The Cosby Show”), supermodel Angie Everhart and former NBA player Dennis Rodman will…
It’s no wonder local TV stations in Bowling Green, Ky., are focused on students when it comes to ad sales opportunities. There are about 17,000 students from kindergarten through high school age in the city, which has a population of…
Why is Sam Bloom smiling?You would think that as Blockbuster’s VP for business development, Bloom would be sending out his resume. After all, isn’t video-on-demand supposed to put the video rental giant out of business?“I’m not worried,” Bloom told me…
ABC Family’s Mancuso Passes Away After Long Illness Linda Mancuso, senior VP and head of programming for ABC Family Channel, died on Sunday, Dec. 7, according to ABC Family. Ms. Mancuso battled cancer for six years. She was 44. “Linda…
Mel Berning, the new executive VP of advertising sales for A&E Television Networks, has his work cut out for him.Taking over the 20-year-old cable network group, Mr. Berning will have to contend with advertiser apathy, some lackluster programming and A&E…
As sports programming has increasingly migrated to cable during the past few years, so have the ad dollars.That spelled opportunity for AdLink, one of the nation’s leading interconnects and the one serving the Los Angeles market. With much of L.A.’s…
A broadcast industry proposal to require cable TV operators to carry all of the free signals that broadcasters offer on their digital TV channels picked up steam last week when Democratic FCC Commissioner Jonathan Adelstein announced he is willing to…