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In Depth

Success Story: Football promotion scores in Kentucky

It’s no wonder local TV stations in Bowling Green, Ky., are focused on students when it comes to ad sales opportunities. There are about 17,000 students from kindergarten through high school age in the city, which has a population of…

Video-on-demand: Regain The Focus

Why is Sam Bloom smiling?You would think that as Blockbuster’s VP for business development, Bloom would be sending out his resume. After all, isn’t video-on-demand supposed to put the video rental giant out of business?“I’m not worried,” Bloom told me…

Breaking News Archives

ABC Family’s Mancuso Passes Away After Long Illness Linda Mancuso, senior VP and head of programming for ABC Family Channel, died on Sunday, Dec. 7, according to ABC Family. Ms. Mancuso battled cancer for six years. She was 44. “Linda…

A&E Exec Tasked With Turnaround

Mel Berning, the new executive VP of advertising sales for A&E Television Networks, has his work cut out for him.Taking over the 20-year-old cable network group, Mr. Berning will have to contend with advertiser apathy, some lackluster programming and A&E…

Connecting the Dots in Sports Sales

As sports programming has increasingly migrated to cable during the past few years, so have the ad dollars.That spelled opportunity for AdLink, one of the nation’s leading interconnects and the one serving the Los Angeles market. With much of L.A.’s…

Washington Notes

A broadcast industry proposal to require cable TV operators to carry all of the free signals that broadcasters offer on their digital TV channels picked up steam last week when Democratic FCC Commissioner Jonathan Adelstein announced he is willing to…

Cable Turns Eye to Retail Market

Cable operators are aggressively targeting the retail customers for the first time, boldly stepping onto ground that has been owned by their satellite competitors for nearly a decade. Cox Communications, Time Warner Cable and leading high-definition programmers such as Discovery…

Correction

* In “Slim Comedy Pickings No Laughing Matter” (Road to NATPE, TelevisionWeek, Nov. 24), Buena Vista’s “According to Jim” is one of the off-network comedies premiering at the upcoming NATPE convention. The show, currently running on ABC, is produced by…

Has Steve Case got a deal for you

“Since Osama Bin Laden isn’t actually within our borders, as far as we know, the person with the biggest image challenge in America may be [former AOL Time Warner Chairman] Steve Case.” So wrote Michael Kinsley in Slate earlier this…

MAYBE THE LUDDITES HAD THE RIGHT IDEA

If we can put a man on the moon, then why can’t we-put a man on the moon again? Which is apparently going to be a national goal, more than 30 years after we did it the first time. Of…