Next June will mark the 10th anniversary of a watershed event in TV news coverage, an event about which Tom Brokaw said at the time, “No scriptwriter, no dramatist could possibly conceive it.”It was a news event so compelling that…
It wasn’t so presto, but the change-over of ABC’s programming formats has been taking place right before the very eyes of the competitive TV industry and the eagle-eyed press in bits and pieces for two seasons.
“Tonight Show With Jay Leno” was the only late-night show up year to year in adults 18 to 49 during the November sweeps. “Tonight” was up 9 percent in the demo and up 5 percent in total viewers with an…
Broadcast network programming and marketing executives are being heavily pitched a new technology called FanLib, which allows fans of TV shows to jointly write scripts for a particular episode. However, standing in FanLib’s way are key hurdles, including resistance from…
Many Carolinians take day trips to the Grand Strand in Myrtle Beach, S.C., to shop during the holidays. So WFXB-TV General Manager David Carfolite figured, why not encourage them to shop until they drop by offering a combined discount with…
The ABC Affiliates Association Board of Governors meeting with ABC executives last week produced a unanimous green light for ABC News to expand “Good Morning America” to Saturday and Sunday mornings next fall (TelevisionWeek, July 28).
In the chill January days when Pentagon officials were mapping the blueprint for a new Iraq, a paper was circulated here in Washington proposing a free, impartial and independent Iraqi Media Network. The paper stated, “Whilst democracy requires a free…
‘Tis the season to break out logoed gear that will (a) keep NBC News and MSNBC’s political crews warm and (b) turn those crews into what NBC News marketing and promotions Senior VP Frank Radice fondly refers to as “walking…
Canada’s largest private broadcaster, CTV, is crossing the border with a proposal that could help ease the pain of some U.S. TV series’ deficit financing.
Quadrennial years are television’s version of the big bang. The accelerated advertiser spending for national elections and televised Olympic Games creates enough renewed momentum and growth to carry grass-roots broadcasters through alternate lean years that remind them of their increasingly…