Brian Graden, president of entertainment for MTV and VH1, is up front about the fact that he doesn’t actively court female viewers. “For broad brands like MTV or VH1, you have to draw both men [and] women. Therefore, we’d rather…
Nine years ago, when The WB recruited Jordan Levin to its founding programming team, the nascent broadcast network hadn’t yet developed what would become its winning strategy-targeting young females. Mr. Levin (along with then-programming colleagues Garth Ancier and Suzanne Daniels)…
As TV stations continue to mine the Internet as a potential outlet for nontraditional revenue, a number of local broadcasters are looking to online contests to bring in extra change.In an economic climate that’s putting budget squeezes on TV stations,…
Fox Broadcasting Co. is in the early phase of discussions with its program suppliers to obtain rights to experiment with distributing Fox Network shows in a promising new after-market being created by video-on-demand technology. In exchange for those rights, Fox…
When Billy Campbell arrived at Discovery Networks less than a year and a half ago, he was surprised to discover that so many of the cable empire’s successful shows were driven by female viewers.“The top-rated night on Discovery Channel is…
ROLESFormer Conan O’Brien sidekick Andy Richter (above) has agreed to host “The Commies,” Comedy Central’s first awards show. The program will be taped Nov. 22 at Sony Studios in Los Angeles. “The Commies” will air Dec. 7 at 9 p.m….
If media planning sometimes seems like religion, it’s because the field has always been driven by a few gospel-like principles that haven’t changed all that much since the dawn of the mass media marketplace. In the beginning, it was all…
The Federal Communications Commission last week approved regulations clearing the way for Hollywood studios to prevent Internet redistribution of digital TV programming that is delivered by broadcast stations. With so-called “broadcast flag” technology, the FCC said, consumers will continue to…
Lawyers at the Fox Cable Networks Group could be kept busy this week figuring out whether they really can file criminal charges against staffers who disseminated an e-mail last week listing the take-home pay of everyone in the division, from…
While the television industry scratches its head about why the number of young male viewers has declined this season, one thing is crystal clear about today’s TV landscape: Women remain programmers’ and advertisers’ primary target.Since women were first defined as…