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In Depth

Wright Zeroing In on Key Positions

Four executives-three of them from NBC-will play big roles in the completion of the $14 billion merger of General Electric’s NBC and Vivendi Universal Entertainment and are likely to figure prominently in the newly merged company as well.In the wake…

Affiliate Meetings Taking Shape

The calendar is filling in with dates for 2004 affiliate gatherings, which may include the first full-blown national convention for ABC affiliates since the late ’90s.ABC is giving strong consideration to scheduling a multi-day, family-friendly affair at parent company Disney’s…

Fox’s Playoff Payoff

For a change, baseball is being very, very good to Fox.In past seasons the Major League Baseball playoffs and World Series have disrupted Fox’s fall schedule launch plans and produced declining ratings. But this season the games have been exciting,…

Cox VOD Trial Finds Ads Draw Viewers

Findings from the first ad-supported video-on-demand test by a major cable TV operator suggest that viewers will gravitate to long-form advertising if they feel they have a variety of unique and entertaining options from which to choose. Cox Media, a…

Biz Briefs

Bankrupt satellite producer and operator Loral Space & Communications last week rejected EchoStar Communications’ $1.85 billion offer to buy all of its assets, saying the bid was too low. EchoStar’s latest offer, which had been upped from a previous bid…

Heeeeeeeeeeeeere’s Ed!

He was Johnny Carson’s sidekick, but now Ed McMahon is probably better known for surprising winners of the Publishers Clearinghouse sweepstakes with a big check. On Monday, if you tune in to Twentieth Television’s “Classmates,” you can watch the tables…

GE Reports Q3 Profit Drop

NBC parent General Electric on Friday reported an 11 percent drop in third-quarter profit, as mounting raw materials costs and slower sales at its plastics division more than offset strong results at the broadcast network and its insurance business, GE…

ON-DEMAND TO DRIVE NBC UNI PROSPERITY

NBC’s low-cost entry into the high-stakes big media game comes with some risk, the full breadth of which won’t be known for about three years-or the amount of time in which the General Electric subsidiary has the likely choice of…

Success Story: Sponsors Help With Web Sites, Outreach

Sacramento, Calif.’s ABC affiliate, KXTV-TV, also known as News 10, has been building sponsorships for various segments of its Web site, news10.net, including its weather pop-up ads and streaming video.“Our weather pop-up is an online/on-air component that promotes the pop-ups…

Hispanics Favor Family Shows

Hispanic television viewers tend to favor reality and children’s programming more than do non-Hispanics, a new study by Initiative reports. Shows such as “Joe Millionaire,” “American Idol” and “Fear Factor” ranked significantly higher among Hispanics than non-Hispanics, as did family-friendly…