Findings from the first ad-supported video-on-demand test by a major cable TV operator suggest that viewers will gravitate to long-form advertising if they feel they have a variety of unique and entertaining options from which to choose. Cox Media, a…
Bankrupt satellite producer and operator Loral Space & Communications last week rejected EchoStar Communications’ $1.85 billion offer to buy all of its assets, saying the bid was too low. EchoStar’s latest offer, which had been upped from a previous bid…
He was Johnny Carson’s sidekick, but now Ed McMahon is probably better known for surprising winners of the Publishers Clearinghouse sweepstakes with a big check. On Monday, if you tune in to Twentieth Television’s “Classmates,” you can watch the tables…
NBC parent General Electric on Friday reported an 11 percent drop in third-quarter profit, as mounting raw materials costs and slower sales at its plastics division more than offset strong results at the broadcast network and its insurance business, GE…
NBC’s low-cost entry into the high-stakes big media game comes with some risk, the full breadth of which won’t be known for about three years-or the amount of time in which the General Electric subsidiary has the likely choice of…
Sacramento, Calif.’s ABC affiliate, KXTV-TV, also known as News 10, has been building sponsorships for various segments of its Web site, news10.net, including its weather pop-up ads and streaming video.“Our weather pop-up is an online/on-air component that promotes the pop-ups…
Hispanic television viewers tend to favor reality and children’s programming more than do non-Hispanics, a new study by Initiative reports. Shows such as “Joe Millionaire,” “American Idol” and “Fear Factor” ranked significantly higher among Hispanics than non-Hispanics, as did family-friendly…
Rookie strips continued to jockey for position in the household ratings race as they approached the end of September, but the key races may be in the demographics. With all five new first-run strips now firmly entrenched in station schedules,…
Week-to-week ratings declines were rampant on most networks three weeks into the new season, amid lower television usage by young adults and the best performance Fox has seen in years for Major League Baseball playoff games. True standout new series…
Peter Roth, president of Warner Bros. Television, on Tuesday headlines the first in a new series of Industry Forum Luncheons presented by the Museum of Television & Radio in Beverly Hills, Calif. He will discuss a topic close to his…