Logo

In Depth

Success Story: Comcast Merges Colorado Ad Sales

In a deal announced Oct. 7 and effective with the November broadcast month, which begins Oct. 27, Advertising Sales will begin representing Adelphia Communications in the Colorado Springs, Colo., market.The completion of the deal means that effective 2004 Colorado can…

CBS Offers Web, TV Ads for Films

In what could be the next best thing to the ability to run coming attractions in TV viewers’ living rooms, CBS is offering movie companies a combination of TV commercials and streaming video to push their latest films.Earlier this month,…

Close-Up: Thomas Devlin

Thomas Devlin has been named president, international television distribution, CF Entertainment. He previously was senior VP for Hearst Entertainment Distribution. Mr. Devlin will be based in New York and report to Byron Allen, CF Entertainment chairman and CEO. He will…

The Ratings Wizard

Monday, Oct. 6, 2003-Sunday, Oct. 12, 2003TV Season Week No. 3Baseball provided big returns for Fox last week, giving the network weekly victories in adults 18 to 49 with a 4.7/13 and total viewers with 13 million.Top Shows of the…

CNN Sees Gold in Political Ads

CNN has declared itself a frontrunner in pursuing election year cash even though it trails rival Fox News Channel in the ratings.The Time Warner-owned cable network expects to raise a whopping $30 million in ad revenue through 2004 political coverage…

Success Story: Sports Promos Add Value

TV advertisers in Boise, Idaho, have a lot of opportunity to participate in sports-related promotions with local stations.“We do a lot of ad sales promotion with our local sports franchises,” said Jeff Anderson, general manager of KBCI-TV and sister satellite…

TV’S ABILITY TO REPEL KNOWS NO BOUNDS

You don’t hear words like “decorum” used much anymore, nor do many people voice objection over indecorous behavior. This is especially true where television is concerned and maybe for news media in general. We’ve had years to become accustomed to…

The Insider

Former ABC newsman Dorrance Smith has been in Baghdad since early September as senior media advisor to Ambassador Paul Bremer’s Coalition Provisional Authority. Mr. Smith’s focus is on directing media attention to nonmilitary stories-a subject very much in the news…

Universal Takes Aim at Daytime

Universal Domestic Television hopes to have a profound effect on the daytime lifestyle with separate projects in the works from Jennifer Lopez and “Trading Spaces”’ Denise Cramsey.Ms. Lopez has confirmed that she will executive produce a daytime ensemble series co-hosted…

News Briefs

The Federal Communications Commission on Thursday asked News Corp. to supply the agency with the Fox affiliation agreements for 10 of its affiliated stations as part of the FCC’s review of the company’s acquisition of DirecTV. The FCC did not…