The following is a short primer on television media planning for food products.MRI classifies 62 percent of adults as “doing most of the shopping for grocery and household items.” About three-quarters of them are women. So planners are not off-base…
The last interview I had before ABC-TV hired me as news director of Channel 7 in New York was with Leonard Goldenson. As we rode the elevator to the 40th floor, General Manager Dick Beesemeyer warned me to put away…
In September NBC will pioneer a technology solution for spot management that will put into practice what will still be on the drawing board at many station groups and broadcasters for the past few years.The new system, one of the…
Millions of people remember where they were when Luke raped Laura on General Hospital, Viki first became her wild alter ego Niki on One Life to Live and Erica began marrying men with only-in-a-soap frequency on All My Children. They…
Since the successful SNTA presentation in New York earlier this year, major syndicators have been looking for other ways to push their message that syndication has more programs and more reach and should be part of all advertising schedules. While…
AOL Time Warner Approves Board Members A potential showdown between some big AOL Time Warner shareholders and the media giant’s management was largely averted Friday as the slate of 13 nominated board members won approval at the company’s annual shareholders…
Hispanic TV Ads Post First-Quarter Increase Hispanic television advertising grew by more than 15 percent in the first quarter of the year, compared with the same period last year, leading all TV advertising sectors, according to preliminary figures released today…
Narrowed First-Quarter Loss for Paxson Paxson Communications on Wednesday reported a narrowed first-quarter loss of $23.3 million, or 35 cents a share, from year-earlier red ink of $199.5 million, as the company that owns and operates TV stations and the…
J. Lo deal with Telemundo Jennifer Lopez and her production company, Nuyorican, have signed a long-term production agreement with Telemundo, NBC’s Hispanic-language network. Ms. Lopez herself unveiled the deal during a surprise appearance with Barry Medina, her manager and partner…
Upset about escalating programming costs, major cable TV operators last week publicly embraced proposals that would give cable subscribers far greater leeway to determine the programming they receive and pay for-even if legislation is needed to force the revolutionary change.“Soaring…