The president has declared an end to combat, the troops are coming home and local reporters have returned to their stations.But for many of the local broadcasters that took the bold and expensive step of sending local talent to cover…
ABC has scored touchdown after touchdown on the technology field, beginning with a long list of innovations for sports coverage. “Instant replay, slow-motion and super slo-mo, freeze frames and the development of lavalier micophones came from ABC,” said Carl Girod,…
Refusing to yield to escalating pressure from Democrats, GOP Federal Communications Commission Chairman Michael Powell last week announced that the agency will stick to his longtime plan to vote on new media ownership rules June 2.Earlier in the week, the…
The premise that draws romantically minded viewers to ABC’s The Bachelor is that the trail of roses will eventually lead to a real engagement and marriage. However, that isn’t what is on the mind of Bob Guiney, recently tapped as…
One recent afternoon as KTLA-TV News Director Jeff Wald was headed to his Los Angeles-area home, his pager went off: The newsroom was alerting him that a police chase was under way about two blocks from his location.For Mr. Wald…
The six broadcast networks made good on their promises that their fall schedules would be full of scripted programming and not overloaded with reality shows when they presented their schedules to advertisers at upfront presentations in New York last week….
The American Broadcasting Company today includes a full-service television network that reaches into every corner of the United States, serving every daypart from prime time to news. A division of The Walt Disney Co., it competes nose to nose with…
Changes in the television news business are forcing consultants to retool their operations to meet the challenges of the rapidly evolving marketplace. Rather than spend the bulk of their efforts working with stations’ news departments, many consultants are expanding their…
“Yes. They provide more outlets for advertisers to buy television. Not only broadcast, but they are also competitive with radio, newspaper and the Internet. Saying all that, we still know the best buy for an advertiser is broadcast television.” Jill…
The following is a short primer on television media planning for food products.MRI classifies 62 percent of adults as “doing most of the shopping for grocery and household items.” About three-quarters of them are women. So planners are not off-base…