The premise that draws romantically minded viewers to ABC’s The Bachelor is that the trail of roses will eventually lead to a real engagement and marriage. However, that isn’t what is on the mind of Bob Guiney, recently tapped as…
One recent afternoon as KTLA-TV News Director Jeff Wald was headed to his Los Angeles-area home, his pager went off: The newsroom was alerting him that a police chase was under way about two blocks from his location.For Mr. Wald…
The six broadcast networks made good on their promises that their fall schedules would be full of scripted programming and not overloaded with reality shows when they presented their schedules to advertisers at upfront presentations in New York last week….
The American Broadcasting Company today includes a full-service television network that reaches into every corner of the United States, serving every daypart from prime time to news. A division of The Walt Disney Co., it competes nose to nose with…
Changes in the television news business are forcing consultants to retool their operations to meet the challenges of the rapidly evolving marketplace. Rather than spend the bulk of their efforts working with stations’ news departments, many consultants are expanding their…
“Yes. They provide more outlets for advertisers to buy television. Not only broadcast, but they are also competitive with radio, newspaper and the Internet. Saying all that, we still know the best buy for an advertiser is broadcast television.” Jill…
The following is a short primer on television media planning for food products.MRI classifies 62 percent of adults as “doing most of the shopping for grocery and household items.” About three-quarters of them are women. So planners are not off-base…
The last interview I had before ABC-TV hired me as news director of Channel 7 in New York was with Leonard Goldenson. As we rode the elevator to the 40th floor, General Manager Dick Beesemeyer warned me to put away…
In September NBC will pioneer a technology solution for spot management that will put into practice what will still be on the drawing board at many station groups and broadcasters for the past few years.The new system, one of the…
Millions of people remember where they were when Luke raped Laura on General Hospital, Viki first became her wild alter ego Niki on One Life to Live and Erica began marrying men with only-in-a-soap frequency on All My Children. They…