The Ratings Wizard
Monday, April 21-Sunday, April 27TV Season Week No. 31Sweeps Day No. 1-4Fox was No. 1 in adults 18 to 49 for the third straight week. CBS won the week in total viewers with its largest margin of victory over the…
In Depth
Editorial: Embracing a New Vision of Global Diversity
The end of the wars in Iraq and Afghanistan just as TV broadcasters are setting their fall schedules may seem unrelated, but it is a good moment to pause and consider the lessons it offers about our world. If nothing…
Fox Ties NBC for Sweeps Lead
Fox and NBC may be tied for first place in the adults 18 to 49 race after the first full week of sweeps, but Fox is the big gainer, up 22 percent from the same period last year.NBC, on the…
‘West Wing’: Wells New Chief of Staff
The winds of change will be felt at The West Wing next year. With the departure of creator and executive producer Aaron Sorkin from the show, insiders speculate that the producers will respond to critics who have complained that the…
FCC Considering DTV Initiatives
In an effort to spur the digital TV rollout, the Federal Communications Commission last week announced the launch of a series of investigations to determine whether new regulatory initiatives may be needed to get the industry’s attention on the issue….
News Briefs
NBC News has won the competition for Richard Engel, who became a star of the war in Iraq as a free-lancer who stayed in Baghdad, reporting for ABC News, after other U.S. TV news crews were ordered out either by…
Divney’s Divine Comedy
If you’re going to make a sizable purchase-oh, let’s say to the tune of a billion two-you need to be damn sure you are comfortable with the product. A large part of the reason Viacom President and Chief Operating Officer…
Hispanic Market Maintains its Momentum
Hispanic media, which gained so much steam from the 2000 Census that Spanish-language TV became the fastest-growing television advertising category in 2002, is poised for another winning year. The Census prompted a historic shift in attitudes toward Hispanic media, as…
A&E to Get a Little Less Stuffy
A&E Network will attempt to revive itself as a lighter arts-and-entertainment network. Since last fall, the 20-year-old cable network has experienced a 10% to 15% decline in ratings and key demographics. To counter that, it will launch a marketing campaign…
ESPN2 Gets Its Friday Night ‘Block Party’ On
ESPN2 is throwing a nine-week-long Friday night Block Party this summer and fashion, film and music advertisers looking to target the hip young urban audience are welcome to attend.Block Party is the promotable umbrella title for a weekly four-hour programming…