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In Depth

Success Story: Low-Power Target on Hispanics

There are more than 6.1 million Hispanics in the Los Angeles designated market area, making it the No. 1 Hispanic market in the United States. About 25 percent of those Hispanics are Central American, and this subset is the target…

Spotlight Event

A Cable Positive benefit, to be held in New York, honoring 2003 Joel A. Berger Memorial Award recipients Robert L. Johnson, CEO of BET, and Debra L. Lee, president and chief operating officer of BET, for their outstanding contributions in…

Datebook

APRIL 24-May 4 Fourth Annual Television Documentary Festival Sponsored by the Museum of Television & Radio, in New York. Information: 212-621-6600, 212-621-6699 (hotline) or www.mtr.org. 29 CTAM Master Courses on the Road: How Cable Goes to Market Sponsored by the…

Biz Briefs

Sony Corp. last week posted 2002 fiscal year net profits of 115.15 billion yen ($961.1 million), much lower than Sony’s own forecast of 180 billion yen. Profits were propelled by cost cutting at its electronics division as well as by…

‘gilmore’ not less

BEHIND THE SCENES Of the Gilmore Girls was the subject of an April 21st seminar at the Academy of Television Arts & Sciences. Expressing their views were Milo Ventimiglia, left, who plays Jess Mariano on the show, and Alexis Bledel,…

Previews

Tina Brown’s debut Magazine maven Tina Brown, whose CNBC talk show, now called Topic A: The New M.O. in the Postwar World in Business, Politics and Conversation, was postponed when war broke out in March, finally debuts Wednesday with high-profile…

Profile: Liz Castells-Heard

A cross-promotion between AT&T Broadband/ Comcast and McDonald’s in the Southern California Hispanic market was a “real sweet” offer, so good that it crossed right over into the general market, said Liz Castells-Heard, president and CEO of Castells & Asociados,…

He’s Young and Punk’d, but Not that Young

Ryan Pinkston may be a “punk,” but he’s not the little boy Ashton Kutcher leads MTV viewers to believe. On a recent episode of MTV’s new hidden-camera series, Punk’d, star-creator Ashton Kutcher asked, “Why is Pauly Shore picking a fight…

Product Deals Feed ‘Restaurant’

When on-air patrons order nice cold beers with dinner in The Restaurant, NBC’s new high-profile summer reality series from Reveille and Magna Global Entertainment, they’ll get a Coors. When they pay the bill, it will be with an American Express…

Reveille Sounds Off on Reality Show Pilots

As it eclipses its one-year anniversary, Universal-based production company Reveille is adding a handful of projects to its slate, including a presentation pilot for FX called Final Minutes. Among other new projects in the works at the company-a joint-venture between…