A&E Network will attempt to revive itself as a lighter arts-and-entertainment network. Since last fall, the 20-year-old cable network has experienced a 10% to 15% decline in ratings and key demographics. To counter that, it will launch a marketing campaign…
AOL TW Makes Deal to Sell Atlanta Thrashers, Hawks AOL Time Warner has signed a letter of intent to hold exclusive negotiations with Atlanta auto dealer David McDavid to sell him the Atlanta Thrashers professional hockey team and the Atlanta…
Sorkin, Schlamme Leaving ‘West Wing’ Aaron Sorkin, creator and executive producer of NBC’s The West Wing, is leaving the show after four years. Thomas Schlamme, who was the series’ principal director, is also stepping down as executive producer. Mr. Sorkin…
Yudkovitz New TiVo President NBC veteran Martin Yudkovitz has been named president of TiVo, replacing Morgan Guenther, who resigned in January. Mr. Yudkovitz, who resigned his posts as president of NBC Digital Media and executive VP of NBC, will be…
ABC Pulls ‘All American Girl’ ABC pulled All American Girl off its schedule and is shifting it to sister cable network ABC Family. Two episodes of Girl have yet to air. The next episode will air on Thursday, May 1,…
BEHIND THE SCENES Of the Gilmore Girls was the subject of an April 21st seminar at the Academy of Television Arts & Sciences. Expressing their views were Milo Ventimiglia, left, who plays Jess Mariano on the show, and Alexis Bledel,…
Tina Brown’s debut Magazine maven Tina Brown, whose CNBC talk show, now called Topic A: The New M.O. in the Postwar World in Business, Politics and Conversation, was postponed when war broke out in March, finally debuts Wednesday with high-profile…
A cross-promotion between AT&T Broadband/ Comcast and McDonald’s in the Southern California Hispanic market was a “real sweet” offer, so good that it crossed right over into the general market, said Liz Castells-Heard, president and CEO of Castells & Asociados,…
Ryan Pinkston may be a “punk,” but he’s not the little boy Ashton Kutcher leads MTV viewers to believe. On a recent episode of MTV’s new hidden-camera series, Punk’d, star-creator Ashton Kutcher asked, “Why is Pauly Shore picking a fight…
When on-air patrons order nice cold beers with dinner in The Restaurant, NBC’s new high-profile summer reality series from Reveille and Magna Global Entertainment, they’ll get a Coors. When they pay the bill, it will be with an American Express…