Amid the military casualties of a bitterly fought war, it is easy to forget the dangers that hundreds of journalists also face in trying to cover the conflict. In the past two weeks, however, the deaths of celebrated 39-year-old NBC…
The tip of the spear for cable in this year’s pre-upfront battles with broadcast for advertiser dollars looks to be a new analytic tool that purports to refute scientifically the broadcast proposition that cable is a frequency medium while broadcast…
A new U.S. government-backed television service in Iraq will air American news programming with Arabic-language captioning. But it is not meant to improperly influence anyone or spread any false information, according to Norm Pattiz, chairman of radio distributor Westwood One…
“We’re on the verge of becoming an institution,” said Gary Belis, spokesman for the Television Bureau of Advertising, on the eve of the trade association’s second Marketing Conference to be held in conjunction with the New York International Auto Show….
“Things are going gangbusters” is a phrase that has been repeated by more than one cable or broadcast network executive regarding the kids television upfront. Media buyers, on the other hand, emerged from back-to-back meetings last week with the attitude…
NBC has no fear that viewers will grow tired of Fear Factor.The network is negotiating with series owner Endemol for a long-term renewal deal for its highest-rated reality series, sources said. The series’ current license agreement expires after next season….
3 More Years for Ludwin Rick Ludwin, senior VP, late-night and prime-time series at NBC Entertainment, signed a new contract that will keep him at NBC for three more years. Mr. Ludwin, who reports to NBC Entertainment President Jeff Zucker,…
News Corp. Wins Control of DirecTV After Long Struggle News Corp., the parent company of Fox Broadcasting and Twentieth Century Fox, has sealed a $6.6 billion deal to acquire control of Hughes Electronics and its subsidiary, DirecTV, the largest satellite-delivered…
Disney Goes Digital Disney will implement a number of initiatives to move the company aggressively into a digital transformation that is a key part of the Disney’s business strategy, chairman and CEO Michael Eisner told attendees of the National Association…
Limiting TV network ownership of prime-time programming would serve the public interest by putting a damper on the rising costs of advertised products.That was the analysis pitched by a coalition representing independent producers and advertisers in visits to the Federal…