Attention planners: It may be time to add product placement to your repertoire. With the likely mass rollout of digital video recording devices by cable operators over the next few years-and the DVR’s capacity to fast forward through commercials-product placement…
In an effort to show U.S. broadcasters what they’re missing, a coalition of high-tech companies that includes Microsoft Corp. is slated to demonstrate an improved digital TV system during the National Association of Broadcasters convention in Las Vegas next month…
Monday, March 17, 2003-Sunday March 23, 2003TV Season Week No. 26 ABC won the week in total viewers and adults 18 to 49, thanks to the 75th Anniversary Academy Awards, despite the broadcast’s being the lowest-rated Academy Awards show ever….
Ted Koppel, ABCAt 63 he’s keeping up with the military and reinvigorating an expanded Nightline. Mark Strassmann, CBSHis and his crew’s report on the 101st Airborne fragging incident, was widely reported. Christiane Amanpour, CNNCNN’s elegant, assured utility player soldiers on…
The Sci-Fi Channel is going international.That’s the word from Patrick Vien, the self-proclaimed “channel-building guy.” Mr. Vien, currently the president of Universal Television Group’s Network Enterprises unit, has just been named president of Universal Studios Networks as well, adding eight…
Baseball throws out its first broadband pitch March 31. Major League Baseball is premiering MLB.TV., a broadband package of about 45 out-of-market games each week.The online package of games, delivered at 330 Kbps, is the first foray by a professional…
For all waiters with stars in their eyes: It can happen. Consider Bret Anthony, 31, who spent 11 of the past 12 years waiting tables. A few weeks ago he didn’t have an agent or a manager. His biggest role…
The WB is pitching advertisers product integration opportunities in a sitcom from Carsey-Werner-Mandabach and Survivor guru Mark Burnett.A pilot has already been shot and now the network has ordered four more scripts for Are We There Yet? The series would…
Arnett Fired for Iraqi TV Interview NBC News and has cut loose Peter Arnett, who had been reporting from Baghdad for NBC News and MSNBC. NBC said it was “wrong for Mr. Arnett to grant an interview to state-controlled Iraqi…
Tom Mix, the biggest star in American silent films, once stabled Tony the Wonder Horse in the nondescript wooden building in the center of 20th Century Fox’s crowded West L.A. lot. After 300 movies shot on perishable nitrate film stock,…