Viacom Plus, Viacom’s cross-platform sales and marketing arm, has reached a new multimillion-dollar cross-platform deal to promote General Motors’ Saturn Ion automobiles in and around “Survivor: The Amazon,” set to debut Feb. 13 on CBS.The deal includes “Survivor” and Ion-related…
Saturday morning, I was in the middle of a conference when we were alerted to the news of the tragedy which took the lives of the seven astronauts aboard space shuttle Columbia. Immediately, my thoughts raced back to a day…
It isn’t enough anymore for top salesman Larry Fischer to bring in impressive revenue. Part of his job as president of Time Warner Cable Advertising Sales is to use tomorrow’s technologies to close today’s gap between revenue and the actual…
The threat is the personal video recorder. The question is: Do marketers try to beat the devices, or join them?“The genie is out of the bottle,” said Rob Kennelly, agent-TV packaging for Creative Artists Agency, during last week’s Madison +…
see publication for the following charts:Demographic ratings: broadcast prime time, syndicationNight by night nielsen prime time ratings for the week of Jan. 27-Feb. 2Ratings for the week of Jan. 27-Feb. 2
President George W. Bush last week proposed to sock broadcasters with $500 million in spectrum fees that commercial TV stations would have to pay annually until they return their analog channels to the government.Under the proposal, which was included in…
SBC Communications, facing an ever more competitive phone market, has joined the bidding for DirecTV, throwing yet another wrench into plans by News Corp.’s Rupert Murdoch to add the No. 2 satellite TV provider to his global network of satellite…
The short-term tactics that media companies are resorting to in the intensified battle between content suppliers and distributors will do more harm than good to programming economics in the long term.At the moment, all the players are grabbing on to…
Cable interconnects are hitting critical mass and taking on a more significant role in helping national and regional marketers reach television viewers across an entire local TV market. An interconnect is defined as a single sales organization representing a collection…
CNN dominated the news coverage of the crash of the space shuttle Columbia. According to data from Nielsen Media Research, CNN averaged 1.854 million viewers for total day Saturday, Feb. 1, 1.972 million in prime time Saturday, 1.048 million for…