Breaking News Archives
Fox News runs complete ‘bin Laden’ tape Fox News Channel broke with tradition today when it telecast an audiotape purporting to be a new message from Osama bin Laden in its entirety at the same time it was being carried…
In Depth
Analog fees proposed
President George W. Bush last week proposed to sock broadcasters with $500 million in spectrum fees that commercial TV stations would have to pay annually until they return their analog channels to the government.Under the proposal, which was included in…
Baby Bell bids for DirecTV
SBC Communications, facing an ever more competitive phone market, has joined the bidding for DirecTV, throwing yet another wrench into plans by News Corp.’s Rupert Murdoch to add the No. 2 satellite TV provider to his global network of satellite…
Battle heating up
The short-term tactics that media companies are resorting to in the intensified battle between content suppliers and distributors will do more harm than good to programming economics in the long term.At the moment, all the players are grabbing on to…
Interconnects on the increase
Cable interconnects are hitting critical mass and taking on a more significant role in helping national and regional marketers reach television viewers across an entire local TV market. An interconnect is defined as a single sales organization representing a collection…
CNN viewers’ first choice
CNN dominated the news coverage of the crash of the space shuttle Columbia. According to data from Nielsen Media Research, CNN averaged 1.854 million viewers for total day Saturday, Feb. 1, 1.972 million in prime time Saturday, 1.048 million for…
Marketing on the move
Cable networks are on a roll.Mobile marketing is growing in importance to cable programmers in their affiliate marketing efforts. The past few years have seen an increase in the number of networks offering truck and tour promotions for local marketing…
Breaking News Archives
‘Dell guy’ arrested The young actor made famous portraying “Steven,” the “Dude, you’re getting a Dell” guy in a recent series of computer TV commercials, was arrested Sunday on marijuana possession charges. According to a report on TheSmokingGun.com Web site,…
Profile: Lyn Andrews
Title: President, TWC Media Solutions, the sales division of The Weather Channel and weather.comRecent interesting deal: “The Scotts Company [which specializes in lawn and garden care products] asked The Weather Channel if we could match weather conditions with lawn and…
Product Spotlight: Z-3000/CR-D10 Camcorder
What it is: The Z-3000/ CR-D10 Camcorder, a DVD-RAM Camcorder from HitachiWhat it does: The DVD-Ram camcorder, introduced late last year, is designed for news gathering and news production. It includes a DVD-RAM, which allows for DVD recording. DVD is…