CNN and MSNBC saw double-digit percentage increases in total day households and adults 25 to 54 in July, yet Fox News remained the leader. The revamped MSNBC increased its prime-time households 20% from June numbers and its adults 25 to…
Title: CEO, Optimedia International USARecent interesting deal: “Most recently we were challenged with a rebranding campaign for VoiceStream that included a name change to T-Mobile and the introduction of their new spokesperson, Catherine Zeta-Jones. The concept was not only to…
95 Percent of general managers who expect their ad revenues to increase during the next 12 months80 Percent of GMs who expect viewership of their local newscasts to increase during the next 12 months18 Percent of GMs who claim that…
The PGA Championship and an intense senatorial race are two reasons ad reps in Minneapolis-St. Paul have been extremely busy recently.“Several Minnesota elections have swung on the youth vote,” said Art Lanham, general manager at KMWB-TV, the Sinclair Broadcast Group-owned…
The critics can’t jump on the bandwagon fast enough in their eagerness to bash “The Anna Nicole Show,” the latest entry in a growing reality genre that might best be described as “train wreck TV.” Indeed, the kooky new E!…
Court shows found an unexpected spike for the week ending Aug. 4, with relationship shows surging right behind, according to Nielsen Media Research. All seven court shows went up for the week and, with July officially behind them, half the…
In a behind-the-scenes boon to Tribune, the Federal Communications Commission has given the company a waiver to combine the operations of WBZL-TV in Miami and the Sun-Sentinel newspaper in nearby Fort Lauderdale, Fla.Under the FCC’s newspaper-broadcast cross-ownership prohibition, joint ownership…
It’s just not the Hollywood we remember. Once commonplace overall TV development and production deals with marquee producers and writers-often commanding multimillion-dollar salaries-are becoming a thing of the past. Growing in their place are so-called “pod” production deals. Think of…
“I want to focus on my salad. …”-Martha Stewart Perhaps the timing is not quite perfect for a TV series called “American Dreams,” one of NBC’s new fall shows. The poor old American Dream has been kicked around pretty badly…
One day last week, I was busy tapping some upcoming meetings into my PDA when it dawned on me that Sept. 11 was just about a month away. It gave me pause for a few moments and then I turned…