Logo

In Depth

Political ads to invade local advertising time

Breaking a movie in California? Selling back-to-school clothes in Texas? Unveiling a new-model SUV in Alabama?Then you’d better watch out between Aug. 1 and Dec. 1, because politicians and their TV ad dollars are casting a long shadow over crucial…

Off-net ‘Malcolm’ clears 30% of U.S.

Judging by the early and ongoing interest from the station community, maybe it should be called “Malcolm in the Money.”Fresh from an announcement that “Malcolm in the Middle” was nominated for five Emmys, distributor Twentieth Television capped the celebration by…

Profile: Coleman Breland

Title: Senior VP, marketing and sales, Turner Network SalesRecent interesting promotion: “When CNN Headline News finished a renovation of its on-air look and delivery of news, we created the Time Making Tips Sweepstakes, which included a local prize pack consisting…

Editorial: Diversity report fails to take on the real issues

When the Big 4 networks earlier this month received another bad report card on diversity from the Multi-Ethnic Media Coalition it hardly came as a surprise. The coalition has long been dissatisfied with the nets’ diversity record and has made…

Ratings

See publication for the following listings:Demographic ratings: Broadcast Prime Time, SyndicationNight-by-night Nielsen Prime-time ratings for the week of July 15-21Ratings for the week of July 15-21

Guest Commentary: The news must reach the young

Although almost 30 million Americans still watch a network newscast every weekday night, very few of them are what you would call young. Nielsen Media Research figures cited by the Los Angeles Times show the median age for Tom Brokaw’s…

Summer strategy becomes necessity

Late-night talk show host Conan O’Brien couldn’t resist ribbing NBC Entertainment President Jeff Zucker when noting why former NBC West Coast President Scott Sassa had not joined him on the lectern for the Television Critics Association press tour last week…

Breaking News Archives

Posted Monday, July 29 Sabinson exits A&E Allen Sabinson, senior VP of programming at A&E Network, has left the company, an A&E spokesperson confirmed. In the interim Dan Davids, executive VP and general manager of A&E Network will take charge…

Tech Briefs

Consumers remain baffled by HDTVAbout 60 percent of U.S. consumers have heard of high-definition television, but many are confused about how to get it and what equipment they need, according to a study released by CTAM this month. Almost half…

Action sought on cable rates

The Consumers Union last week urged Congress to crack down on cable TV rates by shifting regulatory authority over the industry from the Federal Communications Commission to the states.“Congress should provide states the same power over cable monopolies that they…