ABC gives sales department an agency focusThe ABC sales department has reorganized, moving away from what the network calls a “daypart-centric approach” to one that focuses more specifically on the newly consolidated mega-agencies. Just eight agencies now control more than…
“Living With the Dead”? Gee, I thought it was going to be the story of a regular viewer of Nick at Nite. Or maybe TV Land. It could even be an umbrella title for the May sweeps, since the networks…
While Comcast and AT&T tout their planned $72 billion mega-merger as a boon to consumers and competition they’re seeking to dodge or dismantle regulations designed to protect their competitors.At a Senate hearing last week, Comcast President Brian Roberts and AT&T…
Dan Rather re-ups with CBS through ’06 Dan Rather will remain at CBS through at least 2006 under a contract extension that is about to be signed. The development was first reported by the New York Daily News. Mr. Rather’s…
Leading media buyers and top national advertisers will take center stage at this year’s Upfront Summit to be held May 8 at the Grand Hyatt Hotel in New York.Representing media-buying agencies will be Mel Berning, president, U.S. Broadcast for MediaVest;…
Writers Guild, ABC reach contract settlementNew York-After four months of negotiations, the Writers Guild of America, East, and ABC reached an agreement Friday, with a proposed three-year contract that calls for across-the-board salary increases of 3 percent each year. It…
During Maria Celeste Arraras’ 10 years at Univision, she won the hearts of Hispanics in the United States and 15 Latin American countries, broke records on the Internet and in publishing and basically proved she doesn’t need to reinvent herself.Telemundo,…
AOL Time Warner’s damage-control plan in the wake of its sobering first-quarter earnings report could include a public spinoff of its cable systems, though a widely speculated spinoff of its even more distressed AOL online unit is less likely. That…
At least nine national cable networks have turned down a potentially lucrative-though controversial-ad schedule from the Royal Embassy of Saudi Arabia. No national cable networks are known to have accepted the ads.The 10-day flight is an image campaign from the…
“Felicity’s” Tangi Miller and “Angel’s” J. August Richards at a WB event April 1 at the Key Club in West Hollywood.“All My Children’s” Finola Hughes greets 6-year-old fan Sabrina Howard on April 6 at Disney’s California Adventure theme park.“Maybe It…