It will take some time for the syndication industry’s major effort toward promoting the value of syndicated shows to pay dividends, say industry experts. However, this upfront season, distributors do expect to regain some precious ground lost last year.Early forecasts…
During the last several years, the creation of original series has become a vital element in branding a cable network. Some programmers have been at it for a while, and others are relatively new to the original series genre, but…
advertising & agenciesAllison Bloom to senior media buyer, Inter/Media, from media buyer, National Media/E4L, Encino, Calif. Also, Erin Brown to media buyer, from local broadcast buyer, Round 2 Communications, Los Angeles.BroadcastingMichael Hugger to president, Eagle Television Sales, Katz Television Group,…
Electronic Media and Advertising Age have finalized the speaking roster and schedule for Wednesday’s at the Grand Hyatt Hotel in New York.More than 400 media buyers, planners, sellers and clients are expected at the event, which will examine this year’s…
Title: senior VP of marketing and business development, OpenTV, Mountain View, Calif.Background: Mr. Collette joined OpenTV in May 2001 after working at cable broadband technology provider ICTV for two years. Prior to ICTV, he operated his own strategic technology consulting…
Peter Schruth, who has been president of affiliate relations for CBS Television since early 1999, assumed control over UPN affiliate relations early this year when UPN came under the purview of CBS President Leslie Moonves.Mr. Schruth recently sat down with…
The rules are about to change when it comes to negotiations between mega-agencies and the massive companies that own myriad media properties.OMD USA is working on two separate multiplatform deals-one with Viacom and another with The Walt Disney Co.-each worth…
Hollings proposes $4 billion in grants to aid broadband rollout in rural areas In an effort to jump-start deployment of broadband, Senate Commerce Committee Chairman Ernest Hollings, D-S.C., introduced legislation Thursday night that establishes more than $4 billion worth of…
Clinton, NBC meet about more than a talk show Despite reports that former President Bill Clinton was in talks with NBC about hosting a daytime talk show, both NBC and spokespersons for Mr. Clinton have now confirmed Thursday that although…
Cable companies pledge support for Powell’s DTV plan The nation’s 10 largest cable multiple system operators vowed Wednesday to support a plan by Federal Communications Commission Chairman Michael Powell to spur the broadcasting industry’s transition to digital television. Among other…