As NBC, backed by corporate giant General Electric, cruises into acquisition mode, the network’s biggest challenge is to produce the next generation of hit prime-time series to sustain NBC’s ratings and financial dominance.But that task has been complicated by mounting…
Less equaled more at the first Radio-Television News Directors Association convention held in conjunction with the National Association of Broadcasters big technology show in Las Vegas last week.Nearly 1,200 attended rtnda@ nab. That’s about half the number that had been…
A panel of media experts will examine integrated marketing and its impact on how advertising is bought and sold May 8 at the New York.Scott Donaton, editor of Advertising Age, will lead the discussion, which will include Julie Kantrowitz, chief…
Since fall, the American public has waited for the defeat of elusive terrorists who murder innocents to advance their private, confused agenda. Told with innovative television techniques, this drama has made TV history. It’s not the chronicle of Al Qaeda…
A hobbled Michael Jordan won’t provide help, so NBC found another way to give sales of the NBA playoffs a lift: using its desirable prime-time lineup in package deals with the ratings-hobbled NBA. Though not an absolute, the General Electric…
MSNBC re-brands as `America’s News Channel’Struggling MSNBC has nicknamed itself “America’s News Channel” and wrapped its Peacock “bug” in a flag in a re-branding campaign aimed at selling the cellar-dwelling cable channel as “something uniquely American and fiercely independent.” In…
Early buyers will get the lowest prices, and when the smoke clears from this year’s upfront, broadcast will be flat at $7 billion compared with 2001, while cable will rise dramatically, up 12 percent, adding $500 million to last year’s…
Scene and herd in Las Vegas One of the traditional exhibitors at the Radio-Television News Directors Association convention is Disney theme parks. Given the just-resolved dust-up between Disney and ABC News’ “Nightline,” The Insider found the sight of Mickey Mouse…
CBS may ask stations to help pay for NCAA New York-CBS is expected to ask its local stations to help pay for a $6 billion contract to televise the NCAA Men’s Basketball Tournament, according to a Bloomberg report. The request…
A week cluttered with post-Oscar news and holidays proved to be successful for two syndicated genres as newsmagazines and talk shows saw ratings spikes, according to Nielsen Media Research.For the week ending March 31, stripped magazines “Entertainment Tonight,” “Extra” and…