Post’s Trail Mix Crunch cereal has renewed its position as sponsor of “Alaska Week” on Discovery Channel. The sponsorship includes four three-minute custom shorts co-created by Discovery and Post’s media agency MediaVest. The shorts follow four competitors braving the Alaskan…
NBC is betting laughter is the best medicine when it comes to beating the upfront blues. Since the network once again is skipping a traditional upfront week presentation to advertisers, it’s decided to assemble its top comedic talent—including Conan O’Brien…
NBC has rescheduled the airdates of two of its original miniseries. The four-hour “Meteor” now will air on July 12 and July 19 at 9 p.m. It stars Christopher Lloyd and Marla Sokoloff as scientists who discover a giant meteor…
Bravo has ordered “NYC Prep,” a docu-series about six privileged teenagers from Manhattan. The series will premiere June 16 at 11 p.m. before moving to its regular timeslot on June 23 at 10 p.m. “Bravo continues to intrigue audiences with…
MLB Network said it is adding a package of live Saturday evening games to its broadcast schedule, doubling the number of games it will carry in its first season. The first Saturday night game will air April 11 and feature…
NBC is promoting tonight’s premiere of “Southland” with a front-page ad in today’s Los Angeles Times that appears to be unlike any other front page ad the paper has run previously. That’s because the ad is designed to resemble a…
CBS will air “Streisand: Live in Concert” on April 25. The special features a concert in Fort Lauderdale, Fla., from Ms. Streisand’s 2006 North America tour. The performance also includes special guest Il Divo. “Streisand The Concerts” will be released…
(Corrected at 3:30 p.m., April 9.) Fox will air the two-hour series finale of “Prison Break” on Friday, May 15, the network announced Wednesday. Fox Entertainment President Kevin Reilly announced the show’s end back in January. At the time, the…
Univision will broadcast all the 2010 FIFA World Cup South Africa games in HD. The HD broadcasts will be featured across Univision Network, TeleFutura, the Univision and TeleFutura Station Group and on video-on-demand. The 2006 FIFA World Cup, which was…
ABC is planning to roll out at least seven first-run shows this summer, while also giving fans of some canceled series the chance to watch the final episodes of those programs. The network Wednesday said its summer slate would, as…