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NCAA March Madness Finals Hit Ratings Low

Monday night’s final matchup of this year’s NCAA men’s basketball tournament came in as the lowest-rated championship game ever. Last night’s game, in which North Carolina beat Michigan State, drew a 10.8 household rating/18 share among households and 17.6 million…

TNT/TBS Up Linsky to Senior VP, Programming

Sam Linsky has been promoted to senior vice president of current programming for TNT and TBS. Mr. Linsky previously was VP of current programming for TNT. He oversaw the production of many of TNT’s current series, including “The Closer,” “Saving…

Jackson to Host 2009 ESPYs

Samuel L. Jackson has been tapped to host the 17th annual ESPY Awards, airing July 19 on ESPN and ESPN HD. It will be Mr. Jackson’s fourth time hosting the sports award show. The awards ceremony will be taped July…

MSNBC Slates ‘Future Earth’ Series Debut

MSNBC will debut the four-part series “Future Earth” on April 26, starting with “Journey to the End of the World.” The other three parts will be broadcast in the summer and fall. “Journey’s” premiere coincides with NBC Universal’s Earth Week….

Showtime’s ‘Tudors’ Outdraws HBO’s ‘Treatment’

HBO’s shrink drew a lot of people to the couch Sunday night, but not as many as Showtime got for “The Tudors.” The first two episodes of the new season of HBO’s “In Treatment” drew an average of 657,000 viewers…

3.8 Million U.S. Homes Still Not Ready for DTV, Nielsen Says

Some 3.8 million or 3.4% of all U.S. TV households are still completely unprepared for the June 12 digital TV switch, according to Nielsen Media Research. The Albuquerque-Santa Fe, N.M., market ranks as the most unprepared market, with 9.4% of…

Video: iPhone Application Overload?

Daisy Whitney’s New Media Minute

Syndication Gains as NCAA Tourney Ends

Syndication ratings mostly rebounded after last week’s heavy preemptions across daytime due to the NCAA Final Four basketball tournament, with only two shows posting declines in first-run programming for the week ending March 29. The declines came from the entertainment…

ABC Family Boosts Original Production, Renews ‘American Teenager,’ ‘Greek’

ABC Family said it is launching three new series this summer and bringing back its hits “Secret Life of the American Teenager,” “Lincoln Heights” and “Greek.” The network, which made its upfront presentation to advertisers Tuesday in New York, has…

Vaseline Aloe Fresh to Sponsor Lifetime’s ‘Maneater’ Miniseries

Unilever’s Vaseline Aloe Fresh will be the presenting sponsor of Lifetime’s upcoming miniseries “Maneater.” Promotion of the brand on Lifetime will begin later this month, with a national sweepstakes launching May 1. Vaseline Aloe Fresh also will be mentioned in…