Post Renews Discovery ‘Alaska Week’ Sponsorship

Apr 10, 2009  •  Post A Comment

Post’s Trail Mix Crunch cereal has renewed its position as sponsor of “Alaska Week” on Discovery Channel.
The sponsorship includes four three-minute custom shorts co-created by Discovery and Post’s media agency MediaVest. The shorts follow four competitors braving the Alaskan frontier in an effort to win a vacation in Hawaii.
The shorts will air during “Alaska Week” and also appear online.
“Alaska Week” begins April 12.


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