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In Depth

Sci Fi, or ‘Syfy,’ Moves Into Kids Market

The Sci Fi cable channel, soon to be renamed Syfy, says it is moving into the youth market by forming a partnership with Acclaim Games and ZooKazoo to develop a series of online games and entertainment destinations. The partnership will…

Break Media, Castrol Launch ‘Car Legends’ Web Show

Break Media and Castrol GTX have teamed up to produce original webisodes titled “Urban Car Legends.” Break’s Creative Labs will write, direct and produce seven episodes over a seven-month campaign, with the first episode launching today. The new episodes will…

NAB to Honor Mary Tyler Moore

Mary Tyler Moore will receive the NAB Distinguished Service Award at this year’s NAB Show, scheduled for next month in Las Vegas. The National Association of Broadcasters will present the award to Ms. Moore as part of the all-industry opening…

Henry Rollins to Guest on FX’s ‘Anarchy’

Black Flag lead singer and actor Henry Rollins will join the cast of “Sons of Anarchy” next season for a guest arc. Mr. Rollins will play an antagonist to the Sons of Anarchy Motorcyle Club in six episodes of the…

‘Twilight’ Goes VOD on Comcast

Comcast On Demand will offer “Twilight” at 12:01 p.m. on Saturday, March 21, the same day the DVD lands in stores, the cable company announced today. “Attention Twilighters: at 12:01 a.m. you can watch Twilight in HD the moment it’s…

Discovery Outsources Commerce Operations

Discovery Communications will outsource its interactive commerce business to Delivery Agent in a multi-year deal. Discovery is shifting its commerce strategy from an international operation to a lower risk, royalty-based model. Delivery Agent will handle Discovery’s direct-to-consumer operation, including DiscoveryStore.com,…

Obama to Appear on Leno’s ‘Tonight Show’

Jay Leno may be leaving “The Tonight Show,” but before he departs, he’s going to get one last appearance from Barack Obama. The White House is confirming that President Obama will be a guest on Thursday night’s program, during the…

‘Sopranos’ Creator Chase Does HBO Miniseries

“Sopranos” creator David Chase is returning to HBO to develop a miniseries about the beginnings of the movie business, the network announced Monday. Mr. Chase will write and executive produce the miniseries, entitled “A Ribbon of Dreams.” He will also…

Hulu Reveals Marketing Plans at SXSW

Building on its Super Bowl advertising momentum, online video destination Hulu plans to launch another network prime-time ad for its site later this week on NBC and Fox. SXSW Blog: Trial & Error . . . More » Content Creators…

Boxee in Deals With Blip, iPhone

Less than one month after Hulu pulled its content from the web-to-TV service, Boxee has started fighting back with a pair of new deals for content and distribution. SXSW Blog: Trial & Error . . . More » Content Creators…