Consumer confidence in the long-term health of companies is influenced by the amount of advertising and marketing for the companies, a Nielsen IAG study reports. Fifty-five percent of respondents who said they have seen more advertising for their banks, insurance…
Comcast has the most cable MSO subscribers in the U.S.’ top 40 markets, according to SNL Kagan’s “Cable MSO Ownership: A Geographic Analysis” report. Comcast’s MSO has more than 20 million subscribers, representing 49.7% of the market share in the…
TVB ePort has surpassed the $200 million mark in order volume. TVB ePort facilitates eBusiness transactions between stations, agencies and rep firms by acting as an electronic bridge. More than 20,000 orders were sent by 97 agencies/advertisers to 845 TV…
The Nielsen Co. has acquired strategy consulting firm Cambridge Group. Cambridge Group founder and CEO Rick Kash will report to Nielsen Co. Chairman-CEO David Calhoun. Cambridge Group has helped Fortune 500 companies develop and implement growth strategies. “The Cambridge Group…
QVC has agreed to pay $7.5 million to settle Federal Trade Commission charges that it again made deceptive claims for dietary supplements, despite promising in 2000 not to do so. The FTC announced the settlement today. The FTC charged that…
Jeff Wachtel, the executive reponsible for some of cable’s highest-rated original series, has been promoted to president of original series at USA Network. Since Wachtel’s hire in 2001 as executive VP of original programming, USA Network has launched shows including…
NBC Universal is reteaming with Microsoft and MSN to re-create “NBCOlympics.com on MSN” for the 2010 Olympic Winter Games in Vancouver, British Columbia. The online destination will complement NBC’s broadcast coverage with live and on-demand video, analysis and results powered…
Comedy Central’s “The Colbert Report” will travel to the Persian Gulf. The show will record one week of shows in front of U.S. troops as part of a USO entertainment tour. The shows will be broadcast on Comedy Central on…
NBC is jumping back into the musical reality space, greenlighting the a capella competition series “The Sing-Off.” Joel Gallen (“America’s Best Dance Crew”) and Outlaw Productions (“27 Dresses”) are behind the project, which will feature vocal-only groups competing for the…
President Obama’s decision to hold another primetime news conference is playing havoc with the networks’ sweeps schedules—and causing some in the industry to grumble about the financial impact. The president has slated a news conference for Tuesday at 8 p.m….