Campbell Takes Health to Heart
Soup Maker Preps 2nd Campaign With ABC Daytime Shows
In Depth
DTV Subchannels: Sports, Local News on Tap
Subchannel Strategies Vary Widely Among TV Station Groups
DTV: Stations Try to Fill Digital Subchannels
Subchannels Need Programming, Offer Ad Opportunities
DTV Programming – Subchannel Offerings
A sampling of fare available for broadcasters’ digital subchannels: LATV: A Hispanic-themed bilingual channel targeted to the 18- to 34-year-old demographic with music, lifestyle and entertainment programming. Retro Television Network: Features popular television shows from the past such as “Greatest…
DTV: Alternative Uses for Digital Subchannels
Digital Bandwidth Holds Great Promise
DTV’s Most Vulnerable: Troubling Numbers
Groups Help Poor, Minority Viewers Most Likely to Lose TV
CBS TV Distribution Ups Ryan to VP
CBS Television Distribution has promoted Leslie Ryan to VP of communications, reporting to CTD Executive VP of Communications John Wentworth. Ms. Ryan, a former TelevisionWeek editor, joined CTD (then CBS Paramount Domestic Television) as director of communications in 2005. She…
Google TV Ads Adds Time-Shifting to Data
Google said it has begun including time-shifted viewership data in reports for its Google TV Ads clients. The data is being generated to provide advertisers “with insight into how and when viewers see your ads during DVR playback of recorded…
Column: Old, New Media Linking Hands
Can programming producers survive on revenues derived from Web distribution alone? The overwhelming evidence seems to say no. Last week production shop Generate struck a multiyear television development and production deal to create scripted broadcast and cable series for 20th…
Lining Up Funds First Pays for Producers
New-Media Creators Shy Away From Making Content on Spec