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In Depth

CBS Locks in Date for Upfront Presentation

CBS is pushing forward with its annual upfront presentation to advertisers. The network has locked in Wednesday, May 20, for its dog-and-pony show, CBS sales chief Jo Ann Ross said. As per recent CBS tradition, the event will take place…

NATPE Convention Attendance Drops 14%

NATPE President and CEO Rick Feldman estimates that attendance at the syndicated television industry’s biggest conference this year fell 14% to about 6,000 registrants. That represents a drop of nearly 1,000 from last year. Mr. Feldman said the attendance loss…

GSN Names Dale Hopkins Marketing Boss

Former G4 chief operating officer Dale Hopkins is joining GSN as head of marketing, replacing executive VP Heidi Diamond, who left GSN last month, a network spokeswoman said. Ms. Hopkins most recently had been CEO and commissioner of the Championship…

NBC Renews ‘Howie Do It’

“Howie Do It”? Apparently, pretty well. NBC has given the thumbs up to 12 more episodes of the Howie Mandel hidden-camera comedy “Howie Do It,” the network announced Thursday. The episodes are already in production. Mr. Mandel’s show premiered earlier…

Sponsors Bolster Web Series’ Chances

Having a sponsor attached to a Web series doesn’t mean it automatically will receive a production green light, but it definitely helps build the case for a program, CBS Interactive executive Anthony Soohoo said during a panel at NATPE today….

Norman Named CEO of Winfrey’s OWN

Former MTV President Christina Norman has been named CEO of Oprah Winfrey’s new cable network, OWN, which is a joint venture with Discovery Communications. Ms. Norman, who left MTV last year, will start her new job Feb. 17. She’ll be…

Google TV Ads Reports Add Time-Shifted Viewing

Google said it has begun including time-shifted viewership data in reports for its Google TV Ads clients. The data is being generated to provide advertisers “with insight into how and when viewers see your ads during DVR playback of recorded…

NATPE: ‘Marie,’ ‘Mother’ Sales News

At a NATPE convention that has been light on news about new syndicated television shows for 2009, new sales for “Marie” and “How I Met Your Mother” made headlines at the show. What future do you see for the NATPE…

SAG, Producers to Resume Contract Talks Next Week

Representatives for the Screen Actors Guild and the Alliance of Motion Picture and Television Producers will resume contract negotiations next week, the two sides announced Wednesday. The organizations issued a joint statement declaring talks will take place Tuesday and Wednesday…

Online Viewers Not Hostile to Ads

ABC has learned that doubling the ad load from four to eight in its online primetime shows doesn’t decrease consumer interest in watching shows online, said Albert Cheng, executive VP of digital media with the Disney-ABC Television Group, during an…