USA’s Super Bowl Spot Builds on Characters
Ensemble Approach Pushes Programs
In Depth
Camacho’s New Reality
One conversation is all it took to change reality agent Michael Camacho’s life forever. During 15 years at Creative Artists Agency, Mr. Camacho helped the company become an alternative TV powerhouse. He guided the careers of the producers behind some…
Delay Would Ease Nation Into DTV
Many Stations Remain Ready to Switch Now
Hawaii Says Aloha to Digital
Early Switchover Went Smoothly, Say General Managers
Comcast Creates Sports Sales Group
Cassaro to Oversee Combined Ad Sales Unit for Versus, Golf
Super Bowl Ads a Bargain?
Press Coverage Drives Major Word of Mouth, Web Traffic
Outsmarting Ad Skippers
Turner, Chevy Partner on Microseries
A Lifetime of Drama
Under Alfano, Cable Net Aims to Boost Original Series Lineup
Online Ads Benefit From Networking
Web Video Seen Growing Despite Economy, Thanks to Aggregation