Logo

In Depth

Cooperstein Helps Initiative Stay Current

Is it “selling out” when you leave a cutting-edge television network aimed at democratizing the media with user-generated content to join a media-buying agency and work for product marketers? No, says Ezra Cooperstein, who left Current to join Initiative as…

SAG Awards Hits Ratings Low on TBS, TNT

Sunday night’s simulcast of the Screen Actors Guild Awards on TBS and TNT drew the smallest audience since the two networks began airing them together in 2006. TNT, which had telecast the show exclusively from 1998 through 2005, posted a…

House Delays DTV Vote Until Wednesday

The House of Representatives opened its debate on delaying the digital TV transition late Tuesday, with Rep. Rick Boucher, D-Va., expressing regret about the extra expense the delay would create for broadcasters, but adding, “at this juncture we simply have…

Reality Producers Should Focus on Creative, Executives Say

With the economic model for reality television shifting not just yearly but monthly, networks still want to be pitched just on the core creative idea and not on ancillary businesses that surround a show idea. “If a producer comes in…

Copyright Attorneys Debate Rules of Fair Use

Don’t take too much and give too little. That’s the rule of thumb to keep in mind for content producers who are concerned about fair use of content, said copyright attorneys speaking on a panel at NATPE about how to…

NBC Series Traces Kudrow, Parker, Sarandon’s Families

Lisa Kudrow, Sarah Jessica Parker and Susan Sarandon will star in NBC’s “Who Do You Think You Are?” The series, which premieres April 20, traces the family tree of celebrities, leading to surprising, inspiriting and tragic stories. The show is…

House Unlikely to Vote Today on DTV Delay

It looks like the House tonight will debate delaying the digital TV transition to June 12, but no vote will take place until sometime tomorrow. House action today on other bills is pushing back the start of the DTV debate,…

Break Launches Creative Lab

Online video network Break Media formed an internal development and production group called Creative Lab, designed to develop original content for branded advertisers for Break Media, the company announced today. Break Media targets men 18 to 34 and reaches 60…

Verizon Accelerates FiOS TV Service Growth

Verizon Communications said today that customer growth for its FiOS television service accelerated for the second straight quarter as the second-largest U.S. telephone company behind AT&T boosted availability of its fiber-optic TV product by almost 60%. Verizon’s FiOS added 303,000…

Silverman Backs Use of Live-Plus-Seven-Day Ratings

NBC’s programming chief Ben Silverman has a solution to help broadcasters make more money. They should be able to sell to advertisers against the live-plus-seven-day ratings for shows, Mr. Silverman said during a morning keynote interview at NATPE in Las…