Capitalizing on Marketers’ Tough Times
Savvy Planners Stay in the Game, Take Advantage of Opportunities
Savvy Planners Stay in the Game, Take Advantage of Opportunities
Barack Obama may not be president yet, but he showed the kind of leadership the media industry needs last week by asking for a delay of the planned Feb. 17 switch to all-digital television broadcast signals. The current administration should…
The term “celebreality” was coined by VH1, but other cable and broadcast networks have all been quick to cash in on the money-spinning format with a host of celebrity reality vehicles including danceshows, docu-soaps, business competitions and more. With a…
66th Annual Golden Globe Awards Television Nominees and Winners (Winners in boldface type, updated throughout the ceremony.) Best Television Series – Drama Dexter (Showtime) House (Fox) In Treatment (HBO) Mad Men (AMC) True Blood (HBO) Best Performance by an Actress…
Animal Planet will air the Puppy Bowl on Feb. 1. The Super Bowl alternative is returning for its fifth year with a lineup of puppies recruited from local shelters and a performance of the National Anthem from entertainer Pepper the…
Paris Barclay earned nominations for both drama and comedy series today when the Directors Guild of America announced its nominees for directorial achievement in television. In the dramatic series category, the nominees are Dan Attias for “The Wire,” Mr. Barclay…
The faltering economy may create some empathy for Walt White, the central character of AMC’s “Breaking Bad,” who is terminally sick and cooks crystal meth to provide for his family’s future, according to Vince Gilligan, the show’s creator and executive…
Credit Suisse on Friday released a more pessimistic forecast for advertising spending in 2009 and lowered its earnings estimates for several major media companies. Analyst Spencer Wang put the firm’s new forecast at an 8% decline, compared to its previous…
The season premiere of MTV’s “The Real World: Brooklyn” launched Wednesday night, improving its ratings compared to last season among viewers 12-34 for the network. The 21st season opener scored a 2.3 rating among viewers 12-34, ranking as the No….