The Ad Council is launching its first ad campaign of the new administration–a campaign featuring President-elect Obama and urging volunteerism. The Presidential Inaugural Committee and the Ad Council formally announced the “Step Forward” campaign today. The English version of the…
Online video technology provider Brightcove beefed up its executive ranks with two new hires and also added to its board of directors, the company announced today. Former Adobe executive Jeff Whatcott joins as senior VP of marketing, while Mike Quinn,…
Attendance at the just-completed Consumer Electronics Show could be down by as much as 22% compared with last year. The Consumer Electronics Association released its attendance projection Sunday, predicting the number of attendees will be more than 110,000. If the…
ABC is seriously considering bringing back one of the biggest franchises in modern TV history—and it’s about time. If current discussions pan out, the network this summer will mount a primetime revival of “Who Wants to Be a Millionaire,” the…
Avoiding Launch Competition Becomes Tough
TV Stations Brace for Costs, Hassles
The likelihood that the digital TV switch will be delayed comes as the state of Hawaii plans the biggest test yet of the transition on Jan. 15. While broadcasters in the state say a very small percentage of the population…
Benchmarks Vary for Midseason Flood of Shows
Economic Woes Lead Networks to Focus on Long Term
The CBS-owned television-centric Web site TV.com is set to announce it will be carrying content from the company’s broadcast network as well as TV partners including PBS, Showtime, Endemol and Sony—in other words, lots of professionally produced content that also…