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In Depth

Ianniello Named CBS Corp.’s Deputy CFO

CBS Corporation has appointed Joseph Ianniello as its deputy chief financial officer. He will oversee the company’s financial strategy across all of its operations, including worldwide treasury, corporate development and risk management. He also will be responsible for the company’s…

Parents TV Council Ranks Advertisers Based on Content They Support

The Parents Television Council is again releasing its annual ranking of the top 10 best and worst advertisers, with the advertisers ranked according to their sponsorship of shows that are family-friendly versus shows containing sexual content, violence or profanity. The…

CW Picks Up MGM Movie Package for Sunday Nights

The CW is going retro with its new Sunday night movie package, which is loaded with titles produced before most of the cast of “Gossip Girl” was born. Among the old-school movies slated to air on The CW in the…

Video: Surviving the Local Advertising Crunch

Daisy Whitney’s New Media Minute

Overbrook, Science Channel Team for ‘Young Scientist’

Overbrook Entertainment and Science Channel are partnering to produce “Young Scientist Challenge.” The two-hour program, which is scheduled to air Jan. 18, follows the joy and drama of the Discovery Education 3M Young Scientist Challenge and its top 10 finalists….

Crackle Launches New Season Next Week

Sony-owned online video destination Crackle.com said it will launch its new season next week with shows featuring such familiar faces as Neil Patrick Harris, John Stamos and Christina Applegate. The lineup for the winter season includes new series “Anytime With…

Google Improves Search Technology for TV Ad Platform

Google said it instituted new search technology today for the Google TV Ads Platform that will let advertisers make their TV spots more targeted. Google TV Ads is the search giant’s foray into the TV advertising business that lets marketers…

Fine Living Finds ‘Wingman’

Fine Living Network will premiere the original dating series “Wingman” on Feb. 10. The half-hour show follows dating-challenged men and women, who will be guided by standup comic Michael Somerville. Mr. Somerville is also a relationship columnist, penning Glamour’s monthly…

Blip.tv Puts Web Video Clips on iPhones

Online video technology service blip.tv today released an iPhone application that plays blip.tv-hosted clips on the popular mobile phone. iPhone users must view the videos through the mobile Safari browser, blip.tv said. The application represents a step toward making Web…

Web Series ‘The Guild’ Lands Microsoft, Sprint as Sponsors

Popular original Web series “The Guild” landed a sponsorship deal for its second season with Microsoft and Sprint, the show’s creator and star Felicia Day announced today. The second season of the award-winning Web show will be sponsored by Sprint…