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In Depth

NBC4 Tops Los Angeles Area Emmy Awards

NBC4 walked away with the most Los Angeles Area Emmy Awards at a ceremony held at the Academy of Television Arts & Sciences’ Leonard H. Goldenson Theatre on Sept. 6. The station, which received eight awards, won for Investigative Reporting…

Transpera Inks More Cable Providers for Mobile Ad Targeting

Mobile video technology firm Transpera has inked deals to deliver cell phone video and dynamic targeted ads on phones for MTV Networks, Discovery Communications, AccuWeather, Travel Channel and Next New Networks. MTV already uses Transpera’s tools for VH1 and for…

MySpace, TheWB.com Become ‘Sorority’ Siblings

MySpace inked a deal to carry TheWB.com’s new digital series “Sorority Forever” on the world’s largest social network, the companies announced Sunday. The show will run on its own custom site on MySpace TV starting Sept. 8. New episodes premiere…

TV’s Digital Transition Starts in Wilmington, N.C.

FCC, NAB, Local Stations Gird for Test

Young CW Strives for Popularity

Spotted: a young, sexy TV network desperately strutting its stuff. That not-so-blind item is, of course, referencing The CW, which hopes it is about to see a turnaround in its fortunes. The network is promoting the heck out of “Gossip…

Ion Buffs Image, Eyes Original Shows

Reruns of “Boston Legal” and “NCIS” can only do so much to raise the profile of Ion Media Networks. Ion, built on the back of the extensive chain of UHF stations formerly owned by Paxson Communications, re-launches this week with…

Convention Speeches May Define Parties’ TV Ad Strategies

Palin, Obama Speeches Set Strategic Tone

TBS Prepares for MLB Postseason

Promo Campaign Featuring Players and Bon Jovi Set for Big, Small Screens

Obama, McCain Push Web-Video Democracy

Exploring the ‘Clip-ification’ of Presidential Politics

MSNBC Now ‘Must-Sea’ TV

MSNBC stuck its toe in the water on a new distribution platform, landing a multiyear deal to deliver news live via satellite to passengers cruising the Mediterranean. MSNBC was added in mid-June to the service from Wave Entertainment Network that…