CBS News so far is not commenting on the decision by Sen. John McCain’s campaign to use video of “Evening News” anchor Katie Couric to chastise Democratic candidate Barack Obama in a new Web advertisement. The new McCain ad rips…
Will online video companies like ManiaTV, Next New Networks, Kiptronic and Tremor Media turn a profit in 2009, as they have said they expect to? This week, Daisy Whitney’s “New Media Minute” looks at the path these Web video firms…
Fox unveiled its Remote Free TV format with the premiere of “Fringe” Tuesday night, and movie companies took up the bulk of the limited commercial time available in the show. As the show began, Fox told viewers the program was…
Verizon Wireless is working with major TV programmers to add several new channels to its VCast video service, the company announced Wednesday. NBC Universal, Discovery Communications and Comcast’s G4 all said they are going mobile on VCast. Verizon customers will…
No one does product integration like a network does product integration for itself. Last week, CBS unveiled the CBS Scene Restaurant & Bar, located next to the New England Patriots football stadium in Foxborough, Mass. Networks have gone into the…
Multicultural marketing is a hot field right now, and you don’t need to be African American or fluent in Spanish to succeed. Just ask Dana Bonkowski, recently promoted to VP and media director at Tapestry, a unit of Starcom’s SMG…
Autism is getting more attention in the media, but a special scheduled to appear Oct. 1 on Discovery Health takes a unique look at how one family is dealing with an extraordinary burden caused by the condition. “Autism X6” looks…
Television network promotional spots don’t get fast-forwarded as frequently as other commercials, according to recently released data from TiVo’s Stop Watch service. TiVo figures it’s because promos often are at the beginning or end of a commercial pod and frequently…
During competing interviews with presidential hopeful Barack Obama, Bill O’Reilly’s “The O’Reilly Factor” bested Keith Olbermann’s “Countdown” by more than double the amount of viewers, while MSNBC’s premiere of “The Rachel Maddow Show” beat CNN cornerstone “Larry King Live.” Both…
HBO is leaning on a time-honored traditional TV strategy for its new Web-only series “Hooking Up,” which debuts next month with a cast of YouTube stars. In a conversation with TelevisionWeek, Fran Shea, general manager of HBOLabs, said the premium…