“Without taking anything away from the writing staffs, the talents of David Letterman and Jay Leno have been honed over enough decades of comic professionalism that we watch the one we have developed a familial attachment to as personalities, regardless…
At a time when rhetoric and rancor is running high in the Writers Guild of America strike, Hollywood would do well to go back to its roots and remember that the success of any deal depends on the character of…
When a convention draws the likes of Bill Gates, Brian Roberts and General Motors’ Chairman-CEO Rick Wagoner as major speakers, and it’s neither a computer gathering, a cable convention nor a car show, attention must be paid. And paying attention…
CBS Morning Show Regains Half-Hour From Affiliates
Over the Years Industry Vets Found Simplicity, Research Best Practices
With the late-night shows back in production, The Insider is back in full sleep-deprivation mode. Not that she’s complaining. It’s better than the amusement deprivation of the two months in which the shows were sidelined by the writers strike. We’re…
CPMs, Advertising Options Vary Widely in Different Media Outlets