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Nielsen Data Tracking Real Terrorism

Data from Nielsen is being used to detect potential terrorist attacks, and not just on shows like “24,” a Neislen executive said, according to MediaPost. Former media buyer Jon Mandel, now president of Nielsen Connect, said one way the government…

Nielsen Says Strike Didn’t Free the Couch

The Writers Guild of America strike didn’t cut down the amount of time Americans spent in front of the television, the Hollywood Reporter says, citing a Nielsen survey. An increase in cable and video on demand made up for the…

Nielsen Gets into Charter Boxes

Nielsen will announce an agreement with Charter Communications as early as today that will allow the research firm to use the cable company’s Los Angeles-area set-top boxes to track viewing patterns by the second, the Wall Street Journal reports. The…

Home Repair Shows Spruce Up Cable Ratings

Ratings for home-improvement series such as A&E’s “Flip This House” and Bravo’s “Flipping Out” have risen as the housing market has fallen, the Associated Press reports. HGTV had record ratings in January as nine of its top 10 shows dealt…